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If you are about to start with a new business or you have an existing brand that you want to rebrand, logo comes as the main factor regarding this. In a nutshell,
Do you have a brand? Then you must have a logo and a tagline or slogan. Small brands usually don't have a slogan. They mostly go for logos and other visual brand materials. As they don't know how important it is to have a logo with a strong memorable tagline