A logo is an image, text, shape, or a combination of three used to identify a company, organization, product, or brand. It is a symbol of a company’s brand identity. Sometimes a logo is more than a symbol because it tells a company’s story by delivering your brand message in a way that helps to establish a connection with your audience. At present, everyone knows what logo design is. Logos surround us. We see logos everywhere. Since a logo is a visual identity of a company or an organization it should be represented uniquely and it must be different from others. And here comes the requirement to design a logo.
A unique logo design identifies your brand individually from others and lets your viewers know what you do. It plays a company’s first role to consumers. If it is designed well, It can hold the interest of the public and invite them to learn more about the company. Now it’s time to discuss what makes an effective logo design. Since a logo is a visual identity of a company or an organization it should be represented uniquely and it must be different from others. If your company’s logo is looking like others, you must face copyright trouble. So, logos and their design are protected by copyright. For example, in the UK, the Intellectual Property Office regulates registered designs, patents, and trademarks. Ok, first of all, we should know the benefits of an effective logo.
Logo can help to characterize your company through which people can better remember you
The logo makes a great impression which attracts customers to your brand
The logo helps to initiate brand identity
It builds trust and brand recognition
Attract customers to get to know you
Fosters brand loyalty
Makes a strong first impression
Distinguishes you from the competition
Builds trust in your business
Let’s look at those points in closer detail-
The logos of a business organization must not be so complex or fussy. Ok look at the McDonald's golden arches, Apple, and Nike’s swoosh there is no complexity. Simple but effective logos help to build brand loyalty. As easier your logo design is to recognize, the more effective it is. In a word, your logo needs to be easily identifiable. Good logos deliver something unexpected and are exclusive without being complicated. The redaction of the logo is clean and its application into multi-purpose usage backs up how simple the visual representation is.
An effective logo should be memorable. Even by just reading the logo, you can easily recognize the company of which it is. If your logo isn’t memorable, then it isn’t effective. After all, what success is a company if people can’t remember who they are?
Your logo has to be relevant in its way. A logo is a visual identity of a company or an organization so it should have some relevance to the particular industry and at the same time, it must have to be clear to potential customers why your business is relevant to them. Think about the Starbucks logo, it is universally recognized worldwide. The story behind the Starbucks logo gives it a very unique quality among its customers. When Starbucks was first established in Seattle in 1971, the founders wanted to reflect coffee’s maritime history along with the Seattle seaport connection. The name Starbucks is taken from the seafaring adventure of Moby dick. Can you think of any other globally known coffee company that has an identity as unique as the Starbucks logo?
Since a logo is a visual identity of a company or an organization it should be represented uniquely and it must be different from others. And here comes the requirement to design a logo. If your company’s logo is looking like others, you must face copyright trouble. So, logos and their design are protected by copyright. For example, in the UK, the Intellectual Property Office regulates registered designs, patents, and trademarks. So, you need to watch out for plagiarizing trademarked works and also need to speak to a patent lawyer if in any doubt about your logo design.
Your logo needs to be timeless. How will your logo look in ten years? It shouldn’t look out-of-date yet shouldn’t be so trendy. The London underground logo started its journey in 1908 as a red disc with a horizontal blue bar in the middle. It is over 100 years old and has a worldwide iconic status. The logo is just as effective now as it was in the Edwardian era.
Finally, your logo needs to be versatile. Versatility is of absolute importance, especially in the 21st century. It is important that your brand identity can function at the top of your all business products. In this issue, your logo should have the versatility to appear in parallel for a pen to a plan. You need versatility in your logo design so you can adapt it for use across multiple platforms.
Color is the key to good design. Bright and bold colors may grab someone’s attention. You should be in mind that colors impact our emotions and behaviors. Yellow is cheerful, green is calming, and red is the universal sign of excitement, passion, and anger. Orange is bracing and playful color, blue symbolizes trustworthiness and maturity. If your brand defines something girly then use pink or purple color and if you want to look slick, modern, and luxurious then you will go for black. Lastly, you don’t have to pick just one color for your logo though you aren’t limited to one color. Use bright and bold colors to grab people’s attention. But these colors should spread your brand personality as well.
Typography plays a vital role to design a unique logo for your company. You can use unique fonts that should be created especially for your logo. You can also think of using very high-quality fonts that are now available free on the web. Choose the best font for your logo carefully. You can also think of a combination logo that has both the symbol and company name. Be sure that your logo is speaking out your company name along with a business message with the symbol.
When thinking about your logo, the first thing you want to do is choose the right design for your brand. A unique logo design identifies your brand individually from others and lets your viewers know what you do. There are so many types to design a logo. Be in mind that no one style is right for everyone, only what is best for your brand.
Make sure you seek opinions from objective outsides and in this case friends and family aren’t the best choices. As well as being unique, logos must be attractive and easy on the eye. They should make people want to look at them. Stunning designs are often the simplest but they can satisfy all the desires described above.