Updated Jun 29,2024
Graphic Design

10 Proven Strategies For Improving Profit Margins In Your Small Business

Any entrepreneur will attest to the fact that running a successful business is a challenging endeavor. This is particularly true for small businesses that might not have a large financial safety net to buffer against potential mistakes or fluctuating economic conditions.

Running any business is a process of trial and error. But ideally, you want to utilize researched strategies that can engage your employees in a collective effort to bolster your profit margins. Today, we’ll share our 10 best tips and tricks for improving profit margins for your small business so that you can achieve success. Let's dive in!

10 ways to improve your profit margins


When it comes to selling a product or service, curating a strong sense of perceived value is absolutely vital. Once a consumer feels that a product or service will bring them joy or enhance their quality of life, they’re much more likely to make a purchase, regardless of whether the intrinsic value is actually distinct or novel. Such as a graphic design company that provides innovative logo design services will be able to get the attention of its required customers. This will help to sell their service.

Employee advocacy is an excellent marketing strategy that every member of your team can get involved in. This strategy allows for companywide employee engagement in marketing efforts and has proven to be highly effective in improving profit margins.  If consumers see that your employees find value in your products or services, they will too.


This approach to increasing sales for greater profits requires your small business to prioritize employee incentivization. Everyone needs to be invested in boosting a prospective consumer’s average order value by capitalizing on the fact that they’re already interested in your business.

If your small business has a website, then you could suggest complementary products or services. If, however, you operate at a brick-and-mortar establishment, then employees should feel motivated to bolster average order values with verbal encouragement or by using upselling techniques.


You might be surprised to discover just how many daily tasks and processes can be performed automatically for small businesses using technology. Online accounting software and inventory management tools are just two examples.

Technology allows your business to operate more efficiently and accurately. This ensures that you’re spending less money per unit of productive work, while also eliminating the cost of routine errors. While this saves your business money, it frees your employees from having to perform an array of tedious and time-consuming tasks, thus allowing them to be more engaged with their specialized roles at the company.


Identifying and eliminating wasteful practices in your small business can work wonders for improving your bottom line. Waste manifests in various forms. Unnecessary transport costs, overproduction, long waiting periods and unexploited talent are all examples of waste. Waste can also come in the form of defects, which are typically a product of human error.

Start by implementing an internal recycling and waste management scheme. Educate your employees on the benefits thereof to ensure that there is buy-in. Once employees are familiar with the system, they should be able to independently steer waste management efforts throughout all tiers of the business’ operations.

You may think to hire a graphic designer for your office who will manage your business branding like brochure design, flyer design, leaflet design, banner design, or any type of photo editing of your products or service. But this will cost you a lot because we know that in-house employees for branding costs a lot comparing freelancing globally.

For a small business plan, you can hire any professional graphic design company that will help with branding at a low cost.


Scaling down may seem counterintuitive to growing profits, but it’s surprisingly advantageous. Every business has goods and services that are simply not as profitable as others, despite requiring an equal investment of time and resources.

By identifying and eliminating these goods and services, you can focus your limited capacity on the products and services that generate greater return for your business. Asking employees for feedback on low-profit items is an excellent starting point, as they truly do know the business best. By engaging with them and requesting their input, you’ll show that they’re valued, and that their opinions matter. This will increase employee satisfaction, so everyone benefits.


This strategy for increasing profit margins relates to point 2. Increasing average order values is easiest when your business offers complementary products or services. Utilize existing expertise within your business to engage employees in the development of complementary goods and services. This helps employees to feel valued, all while ensuring that you don’t need to hire additional staff to expand your range, thus making it more cost efficient.


This strategy requires an initial investment, but it’s absolutely worthwhile in the long run. Spending money on employee training ensures that every individual in your business can maximize their capabilities and potential. You want your employees to give their best every day. Investing in their skills and knowledge demonstrates that you care about their well-being.

This motivational boost, in combination with the tangible upskilling effects of employee training, makes for a more efficient and empowered workforce. This contributes towards maximizing profit margins for your small business.


One of the first things you will learn in any entrepreneurial or business management course is that customer retention is far more cost-effective than customer acquisition. While you should still strive for customer acquisition, it’s crucial that you don’t neglect existing customers.

Incentivize your employees to prioritize customer retention and encourage a commitment to excellent customer service and quick turnaround times.  This will likely lead to recommendations which ultimately contribute to low-cost customer acquisition. This strategy for improving profit margins truly is a win-win.


If you are a small business wanting to increase your profit margins, it is certainly worth revisiting your supply chain costs. Encourage your employees to become involved in negotiating with suppliers for discounts on bulk purchases or reduced annual rate increases.

If this strategy fails, then you may need to do some research on alternative suppliers in your area. The market is competitive and, while longstanding and loyal supplier relationships are valuable in their own right, improving profit margins is the number one priority of any small business.


Sometimes, knowing how to calculate profit margin reveals that there’s only one answer to boosting your revenue. You need to increase your prices.

But many businesses are resistant to this for fear of isolating a large portion of their customer base. If, however, you’ve tried strategies one to nine and you’re still not satisfied with your bottom line, it may be time for a price increase.

It’s vital to engage employees of a small business in important decisions such as altering pricing structures. This communication and participation ensures that you can reach a collective consensus while demonstrating that their inputs matter.


The engagement and enthusiasm of your employees is one of your organization’s biggest assets. They play a valuable role in the strategies you use to improve your profits and facilitate growth, and are key to your ongoing success. If bolstering your margins is a core focus—as it should be—using these strategies can help you get ahead. So, what are you waiting for?

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