Branding plays an important role in brochure design as it helps establish a cohesive and recognizable identity that resonates with the target audience. A well-branded brochure reinforces the company's image, values, and message, making it more memorable and impactful. Consistent use of colors, fonts, logos, and imagery aligned with the brand's identity not only improves the visual appeal but also builds trust and credibility. Effective branding ensures that the brochure stands out in a crowded market, effectively communicates the brand's story, and leaves a lasting impression on potential customers.