Everyone can start a company, but how many can turn into a brand? Not so many!
If you ask yourself, you’ll know that you only remember a few brands, and that’s due to their unique branding efforts.
Good branding is the key to your ultimate success. Your brand identity depends on more than your logo, product, or services. That’s why, implementing the right statistics is a vital thing to consider when you want to communicate the right message.
Relying on the right branding statistics means how you communicate with your consumers and stand out from the competition. It helps you to create a unique identity, a name for yourself.
Knowing the proper branding tactics will help you create an on-point strategy for lifelong loyalty and advocacy. Let’s know how to get there!
Key Takeaways
Everything in your business needs to be planned and strategic, from logo and product design to branding. It becomes easier when you have the right statistics in your hands. Let’s learn about the most influential branding statistics that can transform your business.
Brand recognition means keeping consistency with all the marketing efforts and consistently reaching the targeted customers. To do so, you need to maintain a sustainable brand image, use uniform logos, colors, and fonts, and create a unique voice that people can remember.
About 90% of the buying decisions of consumers are influenced by colors. When you use uniform colors in all your packaging design, maintain consistency, and consider proper color palettes based on human psychology, you can get more than other marketing efforts.
From the four primary colors—blue, green, yellow, and red—alone, 91% were able to identify Google. According to Reboot, buyers are 81% more likely to recognize a brand’s color than its name. Proper color combination representation is a subtle but influencing factor that can strongly influence your customer's perceptions.
Ask yourself, will you ever buy from a brand that you don’t trust? The answer is most likely to be negative. The same is true for your consumers. About 86% of consumers believe that a brand’s authenticity is vital to purchasing something.
To build this trust, you need to create compelling copies and use images and graphic elements that showcase that you are a safe place.
Your returning customers will make you the most profits. Think about Apple now, many iPhone owners don’t bother using anything else once they have got the feel of iOS.
That’s why they tend to buy the newer models, although there aren’t that many changes. 36.5% of US shoppers feel more dedicated to brands that they buy often.
Your main goal is your customers. To make them invest in you, you must create an inevitable connection with them. 80% of consumers tend to buy when the brand gives them a personalized experience.
So, you need to encourage an emotional connection with your customers and make them feel seen. To do so, you can use compelling copywriting tactics with visual designs.
Social media is nowadays a powerful tool that no marketer can ignore. About 84% of the buyers will buy from a brand they follow on social media. Social media marketing makes customer engagement and interactions easy.
Another finding says that 82% of buyers rely on a brand more when high-level administrators are involved on social media. Therefore, you can use this to showcase your brand’s personality, engage with the audience, and ultimately drive sales.
While everyone has a smartphone in their hands, it will be a foolish decision not to optimize your website for mobile users. 57% of internet users say they won’t suggest a business with a poorly mobile-optimized website. Proper UX design can impact your brand image while increasing customer engagement, and trust in your brand.
When people come to visit your brand, their first impressions are based on your visuals. Using smart designed stationery will help you to grab the user's attention and leave a lasting impression. Ultimately, it helps to drive sales by influencing and connecting to them emotionally.
Consumers mostly prefer descriptive logos over nondescriptive logos. Descriptive logos will speak up about your products and services. 40% of companies use descriptive logos that directly showcase their offerings.
Pepsi spent around $1 million creating its logo. Through proper descriptive, sustainable logo design, and proper logo style, you can influence customers’ buying decisions more.
Branding doesn’t mean all about your visual aesthetics and storytelling, it focuses on your ranking on search engines as well. With 53% of all trackable website traffic coming from organic search, you need to prioritize this for your brand visibility.
But, you will need to focus on SEO and metrics to ace this area. 90.63% of pages get no organic search traffic from Google due to their lack of SEO approaches and mobile optimization techniques.
Without evaluating and assessing past performance data, you can’t determine what to do next. Thus, if you use previous metrics, you can adjust and assess your efforts. As a result, you can create more effective strategies canceling the ineffective ones.
Word-of-mouth marketing remains one of the most influential forces till now. This can impact 20% to 50% of purchase decisions. It’s true for us even when our friends tell us that a particular brand is offering something good, we tend to buy it from them.
Marketing procedures concentrating on being the word of the mouth can raise your sales more than ever. Brands can attain more individuals and make a loyal consumer base by placing referral marketing methods at the top of their list of preferences.
Videos, according to 87% of marketers, have increased their site traffic. With the emergence of video reels on social media, a significant 54% of consumers expressed a preference for more video content from trusted brands.
Brands capitalize on the power of video by creating content that is not only visually captivating but also straightforward and interesting. You can create short or fascinating videos to communicate to your audience, drive attention, and eventually reinforce your relationship with customers.
Blogging works as a powerful lead generation tool, with a significant 67% more monthly leads compared to those without blogs. This can respectively improve online visibility, draw organic traffic, and drive influential engagement with target audiences. Therefore, marketers who are not paying attention to this are missing out on something big for sure!
The influence of a brand's CEO and employees is greater than ever in 2024. 65% of consumers acknowledge their impact while buying a product. Consumers pay attention to whether a certain brand’s leadership and staff are attuned to their values and morals or not.
When CEOs and employees exemplify these matters in their activities and interactions, it encourages trust, loyalty, and positive brand perception among consumers.
The branding statistics for 2024 are reinvented and changed more than ever. But if you focus on the strategies we have shared, you can expect to see a good change immediately. The ultimate goal is to give consumers something that they need and create a cooperative environment while remaining consistent. Today was all about it, we’ll bring more another day. But if you think we’ve missed out on anything or if you have any further questions, feel free to contact Graphic Design Eye anytime!
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