A logo design is not just a pretty picture. No question about it, a logo design is the first impression of your brand. It’s simple, really, yet it carries a huge amount of power.
Without a doubt, your logo is the face of your business, the visual representation of everything you stand for. It’s the one thing that your audience will remember long after they’ve forgotten the rest.
One design, endless possibilities. Doesn’t that sound right?
A logo design doesn’t just sit there looking pretty. It speaks, it communicates, it tells your brand’s story in a glance. It’s the voice of your brand. You probably won’t need a lot of detail for it to be effective.
At the same time, it has to be distinctive. Clean lines, simple shapes, and bold colors—they all play a part in making your logo something people can connect with. Feels obvious, doesn’t it?
Think about the most iconic logos—Nike’s swoosh, Apple’s apple, or McDonald’s golden arches. For example, you obviously can’t forget them, right? They’ve become part of our everyday lives.
Your logo design should aim to do the same. It’s not about trying to fit everything into one design. It’s about creating a symbol that communicates the heart of your brand.
You definitely want it to leave an impression that sticks. At one point, your logo design will become the very first thing people think about when they think about your brand.
In this guide, we’ll walk you through the basics of logo design, from the different types of logos to the process of creating one, and share insights on how to ensure your logo stays relevant as your business grows. Let's get started!
A logo is an image, text, shape, or a combination of three used to identify a company, organization, product, or brand. It is a symbol of a company’s brand identity. Sometimes a logo is more than a symbol because it tells a company’s story by delivering your brand message in a way that helps to establish a connection with your audience.
Since a logo is a visual identity of a company or an organization it should be represented uniquely and it must be different from others. And here comes the requirement to design a logo. If your company’s logo looks like others, you must face copyright trouble. So, logos and their design are protected by copyright.
For example, in the UK, the Intellectual Property Office regulates registered designs, patents, and trademarks.
A logo can be used for various purposes. Here is the explanation of the requirements of the logo design in different sectors given below.
Expert says that our memory can remember 80% of what it sees and 20% of what it reads. Though a logo is the visual representation of your overall brand it would be made in such a way that people can realize your company’s purpose just to see it once. People recognize logos. It creates trust and brand recognition for your customers.
Think about KFC’s logo. I think they got more fame because of their logo than their food. You should remember that your company’s logo not only identifies your business but also attracts customers to your brand identity. So, the logo should be built in that way.
Your brand identity is the visual representation of your brand and it is how your brand communicates visually. There may be many companies with the same name but their logo isn’t. So, the logo can help you to initiate your brand identity to your customers.
A logo is the structure of your organization’s brand identity. With its use on different parts of your business such as printed equipment, your website, covering, social media, and much more, your brand gets visibility.
A unique logo design identifies your brand individually from others and lets your viewers know what you do. It plays a company’s first role to consumers. If it is designed well, it can hold the interest of the public and invite them to learn more about the company. Here are 7 reasons why logo design is important at present.
There are 9 popular types of logos which include all kinds of logos of the world and we have set out all the details with a view for you so that you can simply get the correct info about them.
There is not an exact representation of your brand in abstract logos. To create this type of logo there needs an abstract geometric form for representing your company. You can’t express anything related to your company in the abstract logo.
But this type of logo has a high level of thoughts that remind you about your vision with an iconic symbol. Many brands use this type of logos like Adidas’s flower, Nike’s swoosh, Pepsi’s divided circle, and many others.
Instead of a certain picture, the abstract logo helps to represent your business with a custom picture. It shows some sense without being limited to a single image.
Abstract logos have extraordinary thoughts that represent your hidden aim regarding the company. You can see Nike’s swoosh as an example. The swoosh contains the meaning of freedom and movement.
Letter marks or monogram logos consist of letters. It stands for the organizational name of a company like HBO, CNN, NASA, IBM, etc.
These are some examples of letter marks or monogram logos. These companies’ names are their initial. Sometimes letter marks or monogram logos consist of the abbreviation of a company’s name.
These brands have their initial signature name and thus they could able to make their name as a logo. Sometimes company names are more acceptable to the masses of people rather than any other thing that stands for the branding design of the company. Creating a letter mark or monogram logo is just making a mane of the company that can represent the company very well.
Wordmark logos are almost the same as letter mark logos. Wordmark logos consist of the entire name of the company rather than using the abbreviation. This type of logo doesn’t have alphabetical pronunciation as it expresses the entire name of a company.
There are famous companies that use this logotype or wordmark logos such as Coca-Cola, Google, Pepsi, FedEx, Facebook, eBay, etc, and many more.
When the company has an attractive, easy, creative, and exclusive name, the wordmark logo works well. It creates a unique brand identity. when the brand’s name includes some memorable texts.
Since the entire concentration lies in your brand’s name, it requires creating a fabulous name for your company.
The mascot logo consists of a certain character. It includes an illustrated character that represents the company's brand identity.
In most cases, the sports teams use this mascot logo and, in some cases, it combines some texts that show the entire artistic design with a character. If you want something unique to represent your company you will need a mascot logo.
Mascot logos are often funny and cartoonish in some cases. The users of mascot logos are food brands, service provider companies, and mainly sports teams. Many companies use this logo and KFC. Red Bull, Pringles, Big, and many other companies and sports teams use this logotype.
A new era has been raised for branding. There are no limitations in creating your logo and you don’t need to be confined to only later marks or symbols.
According to your needs, you can create your logo by combining the latter logos and symbols. You have many options to make your logo design. But you can create your logo by combining some of the logotypes and this is why they are called combination mark logos. There you can find your desired icon with your brand’s name.
Doritos, Burger King, Dove, Lacoste, and many other brands use this combination mark logo. These logos have the brand’s name with a meaningful icon that symbolizes the entire brand's meaning.
Designing a combination mark logo is not only creating a design with the brand’s name with an icon. It is all about naming your brand and creating a graphical icon with proper meaning.
Logos that consist of letters but in a graphical shape are called letterforms logos. We are seeing numerous logos and in this recent world, there have been many new things created. In the types of logo letterforms, logos have added another chapter. Many popular brands use this type of logo like McDonald’s, Yahoo, Microsoft, Netflix, etc.
Every brand wants to create a logo that can be able to make the best impression on its brand or company by the logo. The logo is the first and most important element of branding a brand.
So, it is very important to emphasize creating the best logo that suits your brand with has some specific meaning in it. As letterform logos represent a brand with some specific letter in a graphical shape, it has a reason for being popular.
There are many logotypes but the most ancient logotype is the emblem logo. Since people started using logo by emblem logo but the demand for this logotype has not gone yet till now. An emblem logo consists of a graphical symbol with a sign, badge, seal, crest, etc.
Many globally famous brands use this emblem logo. For example, you can look at Harley Davidson, Starbucks, etc.
Let’s talk about the iconic logo of Starbucks. It carries a mermaid having the brand’s name written on it. There are many more brands that use emblem logos.
To know the proper structure of an emblem logo, you need to look at a sample as it consists of a seal with the brand’s name. In most cases, the main users of these logos are sports teams, schools, colleges, universities, government organizations, etc.
The logo symbol is much famous logotype nowadays. this type of logo is based on graphics or icons. The logo symbol consists of some graphical icons. People like to make their brand’s identity with some meaningful symbol. Many famous brands use this type of logo like Apple, Target, Twitter, etc.
Creating a logo symbol is a challenging task as it is very much important to make a theme of the icon that tells much about the company. it should be considered while creating the logo that the targeted people can recognize the brand’s logo easily.
In front of many logos, your logo must be recognized by mass people easily. It is very important to include a theme that shows the vision of your company and something that you want to express while designing the logo.
You deal with photography and you have a business with this but there are a lot of brands and companies that deal with this. Therefore, you just need to make a logo for your professional photography business or your studio of your own which must contain a beautiful logo that can simply represent your brand and identity to the people.
All the way to make your profession more professional you have to use a professional logo of your photography brand so that people can easily know about your aim and your quality by watching out for your professional photography logo design.
Mass people always look for the best and most of the time get attracted by some creative thing like your logo. So, if you take the professional photography logo design for your company or business of photography this will largely help you to reach out into people’s minds.
If you are a beginner in logo design, then you can look for a way to create a logo online for free. As there are so many websites that include the automatic logo-making function.
However, we are giving some important and key information to create a unique logo for your purpose. Logo design is not art. It is a strategic business tool that will allow a company to be identified. If you have a business company or organization and you want to make a logo for it you have to follow some instructions which are given below:
So, we’re at our destination… But the journey’s just begun. What is logo design? It’s more than a symbol. It’s the heart of your brand. No doubt about it, designing a logo is just the start.
It’s the first step in building your brand. You’re probably right, but you will find it that your logo grows with you. You can probably guess it must stay true to your brand’s message.
It might be worth thinking about how your logo fits in. Some people may suggest changing it over time. But you’ll eventually need it to stay steady. Regardless of how good your idea is, your logo needs consistency.
You should always try to make it flexible but true to your brand.
At the same time, as a matter of fact, your logo shouldn’t change too much. If it changes often, it will lose meaning. Or, maybe, it won’t stick in people’s minds. So, just to be clear, your logo needs stability. No kidding, it really is important for your brand.
Your logo should be timeless and flexible. It should stand out everywhere. A logo design is your brand’s first impression. Feels obvious, doesn’t it? It’s the face of your brand.
No matter how much you think about it, the only thing that finally matters is that your logo works. But it’s ok to take time. You are basically building something that will last.
And this is where Graphic Design Eye steps in. We know a great logo tells your story. You can still make it unique. So, ready to make an impact? Graphic Design Eye can help. Let’s create a logo that shows who you are.
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