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Online stores require appealing product description to persuade users into making purchases. Such facts are very important in any one’s life since they provide information of the product, the advantages the product offers and help people evaluate their judgments. A product description like that doesn’t just rattle off the features of the product, it sells the product, it engages the user, and it explains clearly what makes the product so different. We will talk about product descriptions and give some tips for their writing as well as a scheme for building trust and increasing sales.