There are many ways to edit product photos, from simple snapshots to machines that drive conversion. In the digital age, the product image is in fact the first impression; online stores highly depend on its quality. Other studies indicate that customers are more likely to buy items with professionally taken and high-quality pictures.
No matter how flawed your original picture is, the magic of editing can save your work. A couple of sensible edits on your photos would easily double your sales in no time. With a bit of effort, you can transform a good image into a great one by background removal, eliminating annoyances, and enhancing its appeal to entice customers to click 'add to cart.' Well, we tell you in this post about the top 15 ways to edit product photos to boost sales.
Have you ever been somewhere, scrolling down the page, and the photos of their product are just meh, so you pass them right by?
But what if we told you that effortless and easy magic could be worked into your product shots, which would make those sales pop?
So, get ready. In the next few minutes, you will learn 15 editing techniques to make your product pictures pop. Your potential customers will turn from window shoppers into raving fans.
Imagine you are stepping into a huge store filled with thousands of products. You are pretty sure your product is fantastic, but how do you tell people you are coming with the good stuff? You have clear and consistent photos that make your products stand out in a very noisy store.
But what's cool about that is that when people see your stuff, which looks the same every time, they trust it more. They begin to buy your stuff when they trust it, and therefore, having a consistent style for your product photos is not just about making things look pretty; it's an intelligent way to get more sales and stand out from the crowd. Here are some powerful, brief ideas that will increase your sales by creating regularity with your product photography:
Think about it. You are online shopping, and there are two pictures of a product: one with a hectic background and the other on a plain white background. Which one pops out? It's probably the one on the white background. Why? Because it makes it easier for the product to stand out.
Think of this: the moment you remove the background and then apply white instead along with a clipping path, all the focus goes on the product; it becomes easily visible, and indeed, it appears professionally done.
Besides, this will also look right as it is the same color you have in the background when you take pictures of all your products, making the brand look much more consistent and trustworthy. While this may sound like a tiny thing, changing the background to white during the editing helps sell more products because white instantly makes the products look beautiful and memorable to the customers. All right, with that out of the way, here are a few short and to-the-point pointers on how you can boost sales with photo background removal and white background:
Amongst the top 15 ways to edit products photos to boost sales, this one is super interesting. If you want me to be straight forward, I will suggest you use different colored backgrounds.
I always thought product photos were all about the product—that's what you're selling, right? Then, I found out how much power a colored background has. It's not just about making things look pretty but automatically setting a different vibe for any brand. A bright yellow background will whimsically work for a toy, while a sleek black backdrop might add that bit of class to a luxurious watch.
A colored background tells the story of your photos; it places your product in a certain mood or environment. It's like mounting a mini stage that speaks directly to the desires of your ideal customer. It pushes them emotionally to see themselves using and enjoying your product. That's the magic formula to increase sales. So here are a few quickies that will help you increase sales with images of your products against differently colored backgrounds:
Product photo editing is not complete without color correction and enhancement. It enhances sales by making the products appealing and eye-catching to potential customers. Good product images present proper color and impress in bustling online marketplaces. It will make the client focus more on the product, selling them more and more. Increasing interest in the product means growing sales.
You will enrich the colors and details in the photos of your products, thereby giving your audience a trustable and reliable feeling. When the features and attributes of the products are visible to the customers, it ultimately brings the confidence to make the right purchase decision. More so, professional images speak to quality and how serious you are about your brand, setting you apart from all less professional brands and making yours a trusted brand to pair with on the market. Okay, here are some quick and creative solutions for improving and correcting color in product photography:
Clean, clutter-free images allow customers to concentrate on the product. This enables them to grasp the features and benefits more effortlessly, raising their chances of purchasing.
In addition, removing unwanted objects will give your brand a more professional and credible touch. It shows that you care about how you present your products, which can win a customer's trust. Suppose you invest in quality product photo editing. In that case, this also means that your business is dedicated to delivering the best, eventually pushing your sales and keeping your brand distinguished among others.
Below are some working hints and methods of taking out unwanted objects from the product images to make them more attractive and appealing for the customers, which in turn increases sales:
Regarding e-commerce, your product photos are your day-in, day-out silent salesperson. They can attract attention, convince customers, and, ultimately, increase your sales. But just throwing any old photo on the internet won't do the trick; you must carefully image resize and crop for each platform to stand out.
No two platforms are the same, and photo needs vary on each. By taking advantage of resizing photos to match specific platforms, you ensure each image will appear professionally in focus. Cropping—focusing on your product—means no other cluttered background distracts your customers' attention. This one-two punch of cropping and resizing makes your photos look polished and allows them to shine on any platform, leading to more sales. Below are expert pieces of advice on how to make your product images sell more across various online platforms:
Using shadows in product pictures is magic. Whether it is drop shadow, reflection shadow, or even mirror reflection shadow, your products will instantly gain depth and realism, which is much more attractive to any consumer.
But here is the trick: You would want those to look natural, as if a shadow naturally belongs to that position. That's when the original shadow is retained, and the natural shadow comes into play. Lend a photo with feelings of naturalness, truthfulness, and authenticity by maintaining its shadows—in every respect.
Let's talk about light now. One of the most important parts when working with shadows is the direction of the light. By changing the angle and intensity of light, you can get soft or hard shadows. Consider it sculpting, only with light and shadow, to emphasize your product's best features. Here are the ways one can animate the use of shadows in product photo for an enhanced sales boost:
So, next time you photograph your online shop products, don't forget the power of shadows; they might be the secret for the floodgates of your e-commerce product photography, translating into better sales and quality product photos.
When you tidy up and retouch product photos, it's like giving them a makeover for the internet. People like to see things looking nice and clear. It helps them understand what they're buying. Just like you want to shop when the store is clean, you want to buy when the pictures are clean. This is showing your product in the best light so that everyone sees how great it is.
Cleaning up pictures isn't just about making them pretty; it's a way of storytelling. You are showing people what your product can do for them; it is painting a picture with pixels, not with paint. And when people see a clean, polished image, they trust what they see. Here is a general view of common photo retouching techniques:
Think of capturing several photographs of the same scene, each focusing on a different element. This is where focusing stacking comes in handy: several images of the same subject are merged to form a final image where everything is clear and focused. As a matter of fact, the result is a super image with much more depth of focus.
Again, before we get into the specifics of what technique, remember that focus stacking relies on a captured series of slightly adjusted focus points. Here are some critical things to remember to enhance product details with focusing on stacking:
I used to think product photos need to look good, but soon, I learned they play a massive role in driving sales. It's more than resizing and reducing; it means using the correct file names, creating the right alt text, and sometimes providing some captions for the images to optimize them for SEO. When I started inputting detailed descriptions on images we used for our client, the product would start coming up higher on the search results page. This small change brought more traffic to their website and significantly improved sales.
It isn't just aesthetic; it's about visibility. What I found is that search engines cannot see the images, but they can read the text around them. I compress images for fast load times and use descriptive, keyword-rich file names to make a client's site more attractive to search engines. Here are some essential tips about making your product images sell across multiple online platforms by image optimization for SEO:
You scroll through a website, look at lots of cool stuff, and then something captures your attention out of nowhere. But wait—what's that? It's not just a product; it has some vibe, some mood that it's giving.
That's the magic of color change. See, different colors can make us feel all sorts of things. Warm tones might give off cozy vibes, while cool ones can feel refreshing. It's like color therapy for your eyes!
Just think about it: Mood lighting isn't just for setting the ambiance in a spa or a fancy restaurant. No, it is excellent for shopping online, too! With just a touch of artistic play at the chromatic atmosphere of your product photos, this could transport the customer into a world of shopping bliss. Here are some tips on how to apply color to sale-boosting effect:
So there you go. You are not selling products; you are selling experiences with this color and light play. Whether you strive to create an invigorating workspace or a relaxing spa atmosphere, a mere pop of color can go a long way to make those sales just soar!
At one time, while editing some product photos, I noticed a big difference: by adjusting brightness and contrast, the images now looked very vivid and attractive. That helped to highlight the details and colors, which made the products very attractive. Such simple editing will catch the eye of the buyer, and they will be led to buy.
From my experience, such adjustments are significant to present my products in the best light possible. Photos should not be that dark where a product one is customers can easily miss selling. Changing the brightness and contrast brings out the images and makes them appealing and convincing. Improved visual appeal will not only make customers trust the photos but also improve the level of confidence in the quality of the product. Good-quality images are going to mean a lot in sales. Brightness and contrast adjustments tips to boost sells:
You wouldn't believe the difference a ghost mannequin removal can make. For years, I churned out product photos and dresses draped lifelessly on plastic figures. They looked okay, I thought. But then something clicked. The photos felt cold and distant. The dresses weren't coming alive as the characters stuck in the background, and they weren't sparking that connection with the customer.
It felt wrong. These dresses deserved better. So, I started messing around. Flat lays and spins were okay, but they were not quite the best. Then, the magic trick – the invisible model. Photograph the dress with a form inside, then poof! Erase it in editing. Suddenly, the dress danced on its own, showing its flow, its fit. It wasn't just clothes on a plastic body anymore. It was a possibility, a story waiting to be written by the customer's imagination. And that? That's the kind of photo that sells. Here are some tips on how to remove a mannequin for a dress display:
Physically:
Photo Editing:
Of course, you want your product to stand out, right? One trick is incorporating text. Think of catchy phrases, product features, or even just your brand's name. Adding a little text can push your customers over the edge to buy.
Now, let's chat about incorporating graphics. Graphics are like the cherry on top of your photo sundae. They can be anything from logos to icons to cool design elements that complement your product. Graphics add visual interest and pop your photo, grabbing your customers' attention like a snap!
Next, don't forget about your post-template design. This, in fact, is the frame of your masterpiece. To make your product photo look polished and professional, choose a customized template that can tie everything together. Below are some tips you may consider:
Now, shoppers are savvy. They want honesty from their descriptions and pictures of products. Ditch the over-editing! Superbly smooth skin on a leather purse or a wrinkle-free shirt looks great, but it certainly gives an unrealistic expectation. When a consumer gets a product that looks different from the photo, disappointment kicks in, and sales suffer.
Instead, focus on presenting your product in literally the best possible light. Natural light is perfect, but even bright artificial light can do a treat. Just avoid harsh shadows and uneven lighting that hides details. With good lighting, your product will shine well without any digital makeup. When going through the editing process, remember to aim for clarity rather than perfection. Here are a few tips not to overdo the product images while editing and make your descriptions to the point:
I am incredibly grateful to share with you 15 powerful techniques for editing product images that I have been using, which have led to a massive increase in sales. Finally, this tutorial will proceed to a hands-on guide on how to take your product images to the next level, with transformations that enthrall the customer to buy.
Apply these methods to create professional photos and properly present your products to their best advantage. Start by getting away from annoying backgrounds and blemishes and fine-tune the color and light for the best effect. Conceptualize in terms of light editing and text overlay for brand storytelling.
Well, if there are any burning questions or you are itching to implement these techniques, please do ask; open discussions will lead to continuous learning, which I am happy to do in any way.
And for those who would like a professional touch, there's no place other than Graphic Design Eye. Our expertise in product clipping path, background removal, and photo retouching will make your visuals stand out. Let us work hand in hand to bring in sales for your business! Contact us today!
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