Updated May 10,2024
Photo Editing

Product Image Size Requirements for Website, Amazon, eBay, Etsy, Shopify, Facebook and More

First things first!

When you're telling about your business products on your website and multiple online third-party platforms to generate sales, perfect-size product images play a noteworthy role in enticing your target customer's eyes at first.

So, it matters more than any other marketing material you think.

With the evolution of technology, selling products online on your website and different third-party platforms has become highly challenging. Today, it has become a brain game for sellers to sell their business products online!

Captivating product images can be a result-oriented way out of selling online. However, different websites and third-party platforms have different product image size requirements.

AltIndex reports that global e-commerce revenue is continually growing. And now it's $3.64 trillion in 2024. Global market specialists forecast it to be $5.3 billion by 2028. Can you guess about the online retail market's largest-grossing segment? 

While selling on multiple online platforms, you should remember how to optimize product images according to the individual market demands. Here we are, and it's time to unfold product image size requirements across websites and various third-party platforms.

Are you ready to dig into more? Read on.

Image Size Requirements For Your Website

image size requirements

Choosing the best product image size for websites improves page loading speed, ensures a sounder user experience, and ranks your website on the search engine results! Today, many people depend on mobile phones to search for quick needs instead of desktops! So you must optimize your product image size for a better experience for your website visitors. Now let's talk about the best image size guidelines for websites!

Website product image size

Product images trigger your target customer's mind more than any other part of your product! A concise, clear and high-resolution product image can make your product stand up and stand out from the sea of products! Evaluating the importance of product images, we're here with product image size guidelines for websites:

  1. Medium-sized images: 640 x 640 or 800 x 800 pixels will be the best size product images for individual product pages
  2. Infographic images: Infographic images provide information on a certain topic. For this reason, an image of 600x2000 pixels will be highly suitable as an infographic image. 
  3. Zoomable images: The ideal zoomable image size is 800x800 or 1000x1000 pixels. With the image size, an image can come out with solid textures, designs, transparent colors, and unique patterns.

Other Important Sizes of Images for Website

Quality images facilitate your website design creatively. Picking the most suitable size images depends on different fortes. In the meantime, we often experience six types of images for websites. These are: 

  • Logo size
  • Blog image size
  • Hero image size
  • Background image size
  • Banner image size
  • Icon size

What'll be the ideal size of the above images for websites? Here we are:

Logo Size for Website

Indeed, a balanced logo size can ensure your brand identity and make it more visible. Here are the short guidelines for website logo size:

  • Rectangle logo: width 250 x height 100 pixels
  • Square logo: width 100 x height 100 pixels
  • Favicon logo: width 16 pixels x height 16 pixels
  • Logo aspect ratio: 2:3, 1:1, 4:1
  • Ideal logo file size: 1 MB

Blog Image Size for Website

It's essential to choose the proper blog image for websites as it has a significant result on a blog's SEO factors. Let's have a look:

  • Image width: 1200 pixels 
  • Image height: 800 pixels  
  • Image aspect ratio: 3:2
  • Ideal image file size: 3 MB

Hero Image Size for Website

A hero image can easily grab your audience's attention! That's why the proper size of hero images is meaningful. Let’s take an eye on the below requirements of hero images for websites:

  • Image width: between 1280 pixels and 2500 pixels
  • Image height: between 720 pixels and 900 pixels
  • Image aspect ratio: 16:9
  • Ideal image file size: 10 MB

Background Image Size for Website

Perfect size background images for websites can be key in achieving a vital factor of your purpose. Here are some must-have guidelines for an ideal size background image:

  • Image width: 2560 pixels 
  • Image height: 1400 pixels
  • Image aspect ratio: 16:9  
  • Ideal image file size: 20 MB

Banner Image Size for Website

Banner images are highly effective for advertising and marketing your product. Let's take a look at the requirements of ideal size banner images:

  • Image width: According to the slider and ad
  • Image height: According to the slider and ad 
  • Ideal image file size: 150 KB (according to slider and ad) 
  • Image aspect ratio:  Miscellaneous (according to slider and ad)

Icon Size for Website

Icons help navigate the different portions of your website. Like — it helps your customers drive from one page to another page. Take a look at the short guides on ideal icon sizes for websites:

  • Ideal icon sizes: Paired with 14pt and 16pt IBM Plex
  • Icon image file type: PNG, SVG, and Adobe Illustrator
  • Icon resolution: 16 x 16px, 18 x 18px, 20 x 20px, or 24 x 24px
  • Aspect ratio: 4:5 for mobile and 16:9 for desktop

Product Image Size Requirements for Different Online Third-Party Platforms

product image size requirements

It takes many words to describe the importance of perfect-size product images in digital marketing on various third-party sales platforms. Mind it — the human brain looks for an image at first, no matter if you write your words with the pen of a diamond! Better, we learn about product image size requirements for various online third-party sales platforms.

Amazon Product Image Size Requirements

Product images are one of the most influential factors in Amazon listings. High-quality, clear product images will help you market your products by showing potential buyers. Otherwise, poor photo quality of your products will negatively impact your listings. Be careful. 

If you want to become successful on Amazon, you must follow Amazon's image requirements. The requirements provide complete specifications for every detail page. At least one product image is a must for each detail page, and it'll act as the MAIN image. 

This MAIN image will appear to the customers when they look for the product. Remember, the main image will contain a single view of the product and must have a pure white background

Of course — the main image will be an original photograph (no graphics are allowed) of the entire product for sale.

As a result, when customers view your products in the Amazon search results, they will first see the primary product image! We have created a checklist below to provide more detailed thoughts regarding the image size requirements for Amazon MAIN products.

  1. The MAIN image will be free from text, logos, color blocks, borders, watermarks, or other graphics.
  2. The MAIN image will be an untouched photo, free from image frame or photo editor tools.
  3. The MAIN image will be out of the box. bags, boxes, or cases must not appear with the MAIN image.
  4. The MAIN image will not display with human touch like kneeling, sitting, lying down, or leaning on the top or down of the image.

Amazon recommends uploading six extra variant product-related images and one video to help buyers understand the product pleasingly. Variant product images may be displayed while using the product or with different angles! 

Also, Amazon offers you an outstanding image style guide to optimize your product images. At the same time, Amazon shares samples of the MAIN and variant product images for your better understanding. Have a look:

  • Product Image File Type: jpg (preferred), png, tif or gif. 
  • Product Image Size: Minimum 500 pixels, 1600 pixels or more for exceptional zoom experience, 10,000 pixels for the lengthiest side max. 
  • Maximum Number of Product Images: 1 MAIN image, 6 variant images, 1 video.

eBay Product Image Size Requirements

Different online platforms have different product image size requirements. According to eBay product image size guidelines, they require at least one picture of the sellers to appear next to the title in the listings. Regardless, eBay allows you to upload up to 12 product images in the listing.

We have experienced a bit of randomness on eBay! While selling automotive parts on eBay motors, you can only upload up to 24 product images. eBay reserves all the images as copies of your uploads and keeps them stored for up to 90 days. If you think about relisting, you can recycle the images.

EBay has additional product image requirements, too! The product image must be free from text, borders, logos, or artwork. You can use the image frame on eBay. But the product will fill 80% to 90% of that image frame. One of the notable differences from other marketplaces is eBay allows sellers to use product image backgrounds.

The product image backgrounds will be a sound combination of any hue between light gray and white. Remember, eBay accepts product images with light shadows. But mirror reflections are not acceptable! At a glance:

  1. Maximum product image file size: 7 MB to 12 MB
  2. Product image file type: .jpg, .png, .gif, .tif and.bmp 
  3. Maximum number of images: 12 images for eBay listing and 24 for eBay motors
  4. Product image size: 500 pixels on the longest side and 800-1600 pixels on the longest side will be fine for quality zoom-in functionality.

Etsy Product Image Size Requirements

According to Etsy product image guidelines, you can upload at least 10 images with a resolution of 72 pixels per inch per listing. Here's something to know. If your image color looks ambiguous, Etsy recommends you convert your images into standard RGB (sRGB) color space. 

Sure, you can get help from photo editing software for more transparency. On Etsy, image orientation plays a vital role in product listing! The first photo of your uploads must be in landscape or square form because the image's focal point will stand in the cropped thumbnails. 

If all the listing images follow the same direction, it'll produce a cohesive aesthetic and ensure a better customer experience. Etsy helps make your listing images more precise and nicer looking. Here are some tips from Etsy:

  1. Maintain an aspect ratio of 4:3 
  2. Using a distant vantage point for more creative cropping 
  3. Etsy's crop tool brings the accuracy of the frame of your listing image  
  4. Add listing images to adjust thumbnails using the Etsy placement tool
  5. Capture horizontally oriented images rather than vertical ones to achieve more cropping space 

Take a look:

  • Maximum number of images: At least 10 images per product 
  • Maximum product image file size: Less than 1 MB will be good 
  • Product image image size: Not more than 2000 pixels for the shortest side 
  • Product image file type: .jpg, .png, and .gif. Transparent .png files don't support

Google Shopping Product Image Size Requirements

Photo size conditions for listing your products on Google Shopping are clear. The conditions are slightly strict. The Merchant Center does not accept any images if they do not follow the given conditions.

You can upload 11 full-size product images on the Google Shopping store. But here to keep in mind, the dimensions of images should be smaller. If the product image size is at least 800 pixels in square, you expect better results in selling.

Also, Google helps crop your images to adjust for the best display of your products. Here are some additional requirements Google Shopping includes:

  1. Text, borders, or watermarks are not allowed 
  2. Product images will fill 75% to 90% of the image frame 
  3. Graphics, generic images, or illustrations are not allowed 
  4. images must have a solid, precise, and white background 
  5. Allows product staging, but staged images must not be the primary photo 
  6. Graphics can be allowed only for automotive items or hardware or software 

At a glance:

  • Maximum size of product image file: 16 MB 
  • Maximum number of product images: 11 images 
  • Product image file size: At least 250 pixels per square for clothes, and at least 100 pixels for non-clothes, suggested images can be at least 800 pixels per square up to 64 megapixels.  
  • Product image file type: .gif, animation-free, .jpg, .png, .tif and .bmp

Product Image Size Requirements for E-commerce Platforms

product image size requirements

Since we're interrelated with e-commerce, the best quality product image plays a significant role in building a brand presence online and getting sales! Millions of products you'll find online. But the ones with top-quality images attract you first. 

Customers rely on images to get informed exploring more of the product. That’s why image size requirements for e-commerce platforms matter to the sellers!

Shopify Product Image Size Requirements

Shopify comes up with outstanding product image size requirements! It enhances the desktop and mobile shopping experience better for retailers. According to Shopify product image size guidelines, width to height ratio for every product image can be similar. 

With the pretty conditions, you can keep your images nice looking. The Featured image will be the first image of your product, and it'll appear all over your store. And, other images will work for the homepage, cart page, collection page, and even checkout pages. 

Thankfully, Shopify allows you to upload up to 250 product images in different formats. However, this platform will automatically resize your images for mobile screen adaptability. 

Sometimes, images will require a manual edition for an excellent better display result. Shopify photo size guidelines note that product images can be okay for cropping or editing if the product takes center position on images horizontally and vertically! 

Remember that your images must be at least 800 pixels in square for sounder zoom functionality. Beardbrand guidelines note that beard product (including men's hair and bread) images should have the same size for more manageable cropping and editing. The approach helps shoppers browse more comfortably! Take a look:

  1. Maximum product image file size: 20 MB 
  2. Maximum number of product images: 250 
  3. Product image file type: .jpg recommended 
  4. Product image size: 2048 pixels square to 4472 pixels

Adobe Commerce (formerly Magento) Product Image Size Requirements

You know Magento, now it's Adobe Commerce, is a page builder. It helps blend Adobe products into multi-channel commerce from one place. On the Adobe platform, there you'll find a photo resizing tool. You can make all your images a good match with specific pixel sizes.

By using the photo resizing tool like - Adobe Photoshop, you can improve image load speeds, achieve more helpful zoom functionality, and develop a unified look for all your product images. 

Adobe Commerce product image size guidelines recommend at least 2 product images and one thumbnail for each listing. The sellers can upload up to 15 product images to display the products following the below roles: 

  1. Thumbnail: 50 pixels square thumbnail images will appear in the shopping cart, Thumbnail gallery, and other places. 
  2. Small Image: The small-size images will appear on the search results page listings and categories. Also, the images will appear on the cross-sells and up-sells. They'll take a position in the new product list. 470-pixel squares will be a proper image requirement for small image sizes. 
  3. Base Image: It's the MAIN image. The image covers the product detail page. If you upload a photo of 1100 pixels square, the zoom functionality will start working.
  4. Swatch: It shows textures, colors, and patterns, and all will cover 50 pixels square. You will be able to pick the role of each photo while uploading your images on Adobe Commerce. 

At a glimpse: 

  • Product image file type: .png and .jpg 
  • Maximum number of images: 15 images 
  • Maximum product image file size: 5 MB 
  • Product image size: Maximum 1100 pixels square

WooCommerce Product Image Size Requirements

The WooCommerce plugin is customizable and available for any WordPress site! WooCommerce requires product images to be at least 800 pixels square images. However, they encourage sellers to upload larger images with precise details. 

The larger images for products can bring quality results in sales. Also, these larger images can provide a better experience for shoppers who use the zoom function. 

For each product listing, WooCommerce recommends three types of product images for different intents. These are given below:

  1. Single Product Image: The MAIN photo and the largest one will cover the product detail page.
  2. Category Images: Medium size images will appear on the shop pages, category pages, related pages, cross-sells, and upsells pages.
  3. Product Thumbnails: The shortest-size images you can use in the widgets, cart, and gallery thumbnails under the single product image section.

Of course, you'll need to use a white background, and it's a must for your MAIN product image, according to the product image guidelines of WooCommerce. Take an eye:

  • Product image file type: .png and .jpg 
  • Product image file size: Not specified 
  • Maximum number of images: Not specified 
  • Product image size: 800 pixels square

BigCommerce Product Image Size Requirements

Indeed — BigCommerce is an outstanding online platform for multi-channel retailers. 


You don't need to create multiple accounts, and using a single dashboard, you can sell your products on Facebook, Instagram, Pinterest, eBay, Amazon, and even Google Shopping.

BigCommerce offers pre-built integrations with the marketplaces. In our research session, we learned that 1280 pixels square is a suitable size for product images on BigCommerce selling. It might raise a further issue when your website's theme suggests another image size.

Then, the best option is to resize the product image, focusing on contrast. The product image size will be around 5,000 pixels on the lengthiest side vs. 1280 pixels. Large images can slow down your website's speed.

So, BigCommerce recommends a standard size of product images by which you can ensure an optimistic customer experience! Also, it encourages compressing product images but doesn't compromise the quality. Look, images with compressed versions can load up to 5 times faster. At a glance:

  • Product image file type: .gif, .png and .jpg 
  • Maximum number of images: Not specified 
  • Maximum product image file size: Not specified 
  • Product image size: 1280 pixels square but can be different depending on the themes of your store

Product Image Size Requirements for Social Commerce

image size requirement

Facebook has become a more popular platform for sellers and buyers. It has 1B+ active users all over the world and is available in more than 100 countries all over the world. 

However, according to Facebook Shop's policy, you can operate your business by keeping a single store on Facebook and Instagram. The platform offers sellers two promotion tools for advertisement products. 

They are Facebook Product and Facebook Dynamic. Product image size will vary depending on the placement of the market.

Facebook Shops Product Image Size Requirements

Facebook Shops notes that all product images will come out with a ratio of 1:1 format in a square. The minimum image size should be 500 pixels in square. If you want the best results, use 1024 pixels in a square. One photo is required to upload per product in the inventory.

However, Facebook Shops allows retailers to upload at least four images so that all the images are precise and nice-looking from different angles. Also, Facebook recommends some additional guidelines for product images:

  • The entire product will be displayed 
  • Product images must be free from any graphics 
  • Must use white backgrounds for product images
  • Avoid text, borders, watermarks, and promotional materials

Facebook Shops sellers can create albums and showcase certain items if they require regular product listings.

Facebook Dynamic Ads Product Image Size Requirements

Facebook Dynamic Ads recommends a product image size of at least 400 pixels square. But, 500 pixels square or more images will appear around Messenger, Instagram, Facebook, and Audience Network. Remember, the smaller-size images will only appear on Facebook! Have a look:

  • Product image file type: .png and .jpg 
  • Maximum product image file size: 8 MB
  • Product image size: at least 1024 pixels or more 
  • Maximum number of images: 10 million for each catalog

Instagram Product Image Size Requirements

As the Instagram Shopping platform is a part of Facebook, the product image size requirements are mostly the same. However, there are some differences depending on the capacities of the platform.

Sure, you can customize product image cropping on Facebook and Instagram platforms by editing. The cropping settings will apply to all your product images in your listing. It notes that the setting will only apply to the product pages on Instagram.

As an advanced seller, you must know the guidelines for different Instagram Ad options. If you want to advertise your product, there are solely three placement areas: Instagram Feed, Stories, and Explore.

All these three areas require .png or .jpg files and at least 1080 pixels square resolution. The maximum size of the product image is 30 MB. Keep in mind that Instagram adjusts your product images for each checkout step automatically. At a glance: 

  • Product image file type: .png and .jpg 
  • Maximum product image file size: 8 MB 
  • Maximum number of images: Unlimited 
  • Product image size: At least 1024 pixels square or more

Pinterest Product Image Size Requirements

Pinterest Shopping is more exceptional than others!  


Pinterest Shopping uses data sources from your website to produce product Pins. It means the product is shoppable, and you can grab it in no time. Product image size requirements for Pinterest are for Product Pins, not for Pinterest!
Pinterest sellers think about image standards when they promote Product Pins with ads. Also, product image standards matter while developing an individual product pin. 

  1. Building a Pin: While building a Pin, Pinterest suggests using the built-in crop feature to resize your product images. Also, you can follow a 2:3 aspect ratio to resize images.
  2. Create an Ad: Pinterest guides following a 2:3 aspect ratio to produce ad images. Also, they allow a photo of 1000 x 1500 pixels to develop a better ad. Don't worry - Pinterest will automatically trim your product images if required! People can only see the Parts of your Pin, not anything else. 

Have a peek:

  • Product image file type: .png and .jpg 
  • Maximum number of images: Unlimited
  • Maximum product image file size: 20 MB 
  • Product image size: 1000 x 1500 pixels

Resizing Your Product Images

It's not credible to resize product images when every online marketplace has specific product image size requirements. Therefore, we'll share some photo editing options that'll help produce good-quality impacts.

One-by-one editing: If you have enough time, you can individually resize your images. You'll need to upload the images into the resizing tool. Give the dimensions you want and download the new product. That's all.

Bulk resizing: If you need to resize all your images into a specific format, bulk resizing is the best option. Also, you can use photo editing tools like Adobe imageshop to get the best results you'll love to see.

Compressing: You can consider compressing your images when you need to reduce the size of the images. According to the experts, compressing an image can gear up file load time and improve the customer's browsing experience. 

Outsourcing: Hire a professional photo editing agency when you don't have time to resize your images. It'll save time and make you stress-free, though it cuts your wallet a bit! 

Once you find a trustworthy image resize service at an affordable budget, you can be lucky from the next!

Additional Photo Editing for Product Photography

Indeed, a top-notch image is a mind-triggering key to sales. No doubt, it brings high conversion rates, too! So, it's highly significant to think of the best quality images of your products to get wild sales. Here are some tips to make your images outstanding:

Background removal: Background removal from images means highlighting products. Most online marketplace demands a white background for more contrast in the images. 

Retouching: It helps remove unnecessary objects from the images and imperfections like expiration dates or product serial numbers. 

Color adjustments: Displaying a product photo uniquely and attractively means a lot. Proper color adjustment can do things properly. But it's a little bit tricky to make it happen!   

Brightness and exposure: It helps you sharpen your image if you witness your photo is not in good light with the original photo. 

If it appears you need to make simple edits to your product images, you can edit the images yourself. But, if it goes to complex edits, we suggest you get help from professional hands. Although it consumes your time to find a pro-level expert who can do the things exactly you want.


How was the above article? Was it helpful for you? I hope you understand how to cope with online platforms with proper-size product images that'll enhance your design or marketing journey!

Indeed, becoming a successful online seller depends on many factors.

So far — I acknowledge you are hungry to unfold the secrets of increasing your online sales. In achieving the best results from product photography, size really matters. You already know it after reading the above article! Huh?

When you understand the correct image size for your target markets, you can make your product images in a standard shape that fits the subject! And, in the long run, you'll find the ultimate output of using the correct size product image.

Mind it, larger product images can slow down page loading speeds! On the other hand, smaller product images can be poor-quality images for your products. So, the above product image size requirements for different platforms can help you use suitable dimension images for better conversion rate and bring engagement to the details!

Feel free to share if anything comes to your mind about the product image size requirements we've shared above. Our team will reach out to you ASAP! We highly appreciate any opinion from you to collaborate more. No more today. Another day, another topic.

Happy marketing! 🙂

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