The brochure is the most important
part of graphic design and the brochure is an informative paper document that
is used for advertising. It is also used as a promotional document or as an
introduction of a company, organization, products, or services. A brochure can
be folded into a template or leaflet. Traditionally, they are single or
multi-fold paper-based documents and used to make in different shapes and
sizes. It contains multiple pages which bring reviews about a company or their
products to inform customers about their services. Brochures are distributed in
many different ways: as newspapers inside, handed out in the street, by mail,
or placed in brochure racks in high traffic locations.
Marketing brochures come in various
types and each type has got a different role to play. According to its format
and layout it can be classified in some different ways, such as-
This type of brochure is usually
folded inside and readers can keep it for a long time. To make this type of
brochure is very costly and it is not used for general purposes. whatever, this
is a fairly uncommon brochure type and it has a great influence when it is used
appropriately.
It is also known as a half fold brochure which is a sheet folded directly in half. It is one of the most common and broadly used brochure-type among us. This type of brochure is best for-
·
Simple business presentation
·
Product reviews
·
Making catalogs for heavy type products
such as a car, cloth, or electronics accessories
It is also known as the latter fold which presents as a letter in an envelope. It is very common as we can see it everywhere. This type of brochure is best for-
·
Prospectus
·
Contents with huge information
·
Visual contents such as maps or infographics
