The brochure is the most important part of graphic design and the brochure is an informative paper document that is used for advertising. It is also used as a promotional document or as an introduction of a company, organization, products, or services. A brochure can be folded into a template or leaflet. Traditionally, they are single or multi-fold paper-based documents and used to make in different shapes and sizes. It contains multiple pages which bring reviews about a company or their products to inform customers about their services. Brochures are distributed in many different ways: as newspapers inside, handed out in the street, by mail, or placed in brochure racks in high traffic locations.
Marketing brochures come in various types and each type has got a different role to play. According to its format and layout it can be classified in some different ways, such as-
This type of brochure is usually folded inside and readers can keep it for a long time. To make this type of brochure is very costly and it is not used for general purposes. whatever, this is a fairly uncommon brochure type and it has a great influence when it is used appropriately.
It is also known as a half fold brochure which is a sheet folded directly in half. It is one of the most common and broadly used brochure-type among us. This type of brochure is best for-
· Simple business presentation
· Product reviews
· Making catalogs for heavy type products such as a car, cloth, or electronics accessories
It is also known as the latter fold which presents as a letter in an envelope. It is very common as we can see it everywhere. This type of brochure is best for-
· Contents with huge information
· Visual contents such as maps or infographics