What Is A Brochure?

The brochure is the most important part of graphic design and the brochure is an informative paper document that is used for advertising. It is also used as a promotional document or as an introduction of a company, organization, products, or services. A brochure can be folded into a template or leaflet. Traditionally, they are single or multi-fold paper-based documents and used to make in different shapes and sizes. It contains multiple pages which bring reviews about a company or their products to inform customers about their services. Brochures are distributed in many different ways: as newspapers inside, handed out in the street, by mail, or placed in brochure racks in high traffic locations.

Types of Brochure Design

Marketing brochures come in various types and each type has got a different role to play. According to its format and layout it can be classified in some different ways, such as-

Gate Fold Brochure

This type of brochure is usually folded inside and readers can keep it for a long time. To make this type of brochure is very costly and it is not used for general purposes. whatever, this is a fairly uncommon brochure type and it has a great influence when it is used appropriately.


Bi-Fold Brochure

It is also known as a half fold brochure which is a sheet folded directly in half. It is one of the most common and broadly used brochure-type among us. This type of brochure is best for-

·         Simple business presentation

·         Product reviews

·         Making catalogs for heavy type products such as a car, cloth, or electronics accessories


Tri-Fold Brochure

It is also known as the latter fold which presents as a letter in an envelope. It is very common as we can see it everywhere. This type of brochure is best for-

·         Prospectus

·         Contents with huge information

·         Visual contents such as maps or infographics