We all are started somehow and growing gradually with different crucial and theoretical eCommerce business strategies. So, the online journey is not going to be the same for everyone. Some people struggle very hard to find possibilities at the same time, some make it really profitable.
Although, everything was going well until the pandemic hit in 2020. We all have to go inside the door, leave everything behind the door. all the activities switched off due to the pandemic except online e-commerce business. People are afraid to go out of their homes on those days and this creates an incredible clearance for eCommerce businesses.
One year before in 2019, when everything was good, total eCommerce revenue was calculated to be more than 3.53 trillion USD which grows over 30 percent in 2020. And prediction says that it would be going through up to 6.54 trillion at the end of 2023.
But it is a matter of disappointment that many of us still think, having an eCommerce website and showing product image through can make a successful eCommerce career.
The pandemic situation impacts a huge bad obviously but it helps us to find ourselves with what we are doing. Especially for those, who are newly started eCommerce businesses and drowning in the depth of online.
Undoubtedly, the pandemic situation was so challenging for middle- and lower-income countries as they aren’t so involved with online activities as much. But the situation helps to understand exactly, everything should go on online.
As people weren’t able to go outdoors for shopping, make out and even job purposes due to the lockdown. Except for physical works that need humans involved, everything was going on easily online.
It creates the sense of how badly everything is going to be modernized at present and it is so much important as well. Although it was envisioned that one-day offline business would be out of sight while all business activities would go through online.
However, doing business online is not an easy and simple task. You have to adopt different opinions and tactics in order to profit from that. The most effective way to differentiate your eCommerce business is to keep yourself up to date with trendy habits and apply them to yourself.
There is no end to learning newer and newer things and you have to learn to survive and thrive in the coming situations.
Whether you are an eCommerce business or you plan to create one, this article is going to be helpful for both of you. We have specifically tried to capture issues that could be trending and effective while overcoming the global pandemic situation.
So, let’s have a quick look at the points before going into the brief,
· Voice search
· Convenience VS Value
· Augmented and virtual reality
· More focus on social media
· Customer retention
· Artificial intelligence
· Versatile payment options
· Advertising is still on its high importance
· Mobile-friendliness
· Brand collaboration
According to the expert’s opinion, these 10 options will go to create hype in the field in 2021. So, if you don’t want to miss this biggest trendy part, you must have checked this to learn what these options would tell you.
Search engines are so responsible to make our daily life half easier as we can see whatever we want anytime, anywhere. The search engine brings us all the possible information related to our search.
Since Google is currently the most popular search engine, we always use it to learn about anything specific online. In recent years, browsers have added the image search feature to search for things through their images. Now we can find a specific product through the image of that even if we don’t have the product name.
However, voice search isn’t something new to us. We have smartphones in our hands and almost all of them provide the opportunity for voice search. It is an expert thought that soon voice search will be a trend in the eCommerce business provides huge flexibility when you need to buy something online.
It would be great if the voice function became so popular. Imagine people searching for the products and services they need by saying the name and reviewing and responding as needed with just a voice.
As people's needs change depending on their psychology, some consumers want to be useful for the money they use to buy products. At the same time, some customers focus on convenience. They just look for offers, discounts and don’t operate with selfness.
Generally, consumers driven with value spend a lot of time selecting a product that they would go to buy. They are more likely to buy things thinking about how long they will last and also think about the financial impact before buying expensive products.
On the other hand, consumers driven by convenience came up with a completely different perspective. They are short in their time and don’t so interested to invest their valuable time by choosing the best product in the market or page by page online.
But as a retailer, what would be your eCommerce marketing strategy to target and allure visitors to your product? The experiment says that people who buy their necessary things online, value convenience more than price.
And it is not so difficult to get attached to value-oriented customers. just offer some good deals with quality type products and you will be there accurate to the point.
Augmented reality is going to be the next craze in the days to come. It is a common fact people usually hesitate to buy something online as there is no chance to justify the product condition whether it is good or bad.
Some online stores provide money-back guarantees while others are more intensive in how they would finish their duty. With augmented reality features, we are no more likely to buy products online blindly.
The augmented reality feature will provide a view of how the online product will look in the exact place of your house for which you want to buy it. it will also influence the buying decision of customers and provide them support as well.
Within a few time, social media takes the full course of digital marketing and eCommerce sales strategy. social media helps eCommerce retailers a lot to get new customers, create community towards the fans of the brand, making brand or product awareness, and so on.
Another great social media advantage is, it allows marketers to create campaigns and targeted marketing. Retailers can measure the influence of their products and services through customers’ behavior, gender, and age. Then they publish marketing advertisements to visible only those specific categories of people.
Moreover, people all over the world are connecting with any social media platform. As popular social media Facebook, Instagram, Twitter, they are now more driven to business purposes than a social connection.
By ensuring the right usage of social media platforms, you can drive people directly into your eCommerce websites, increase your conversion rate, making sales and profit significantly. but before going into that, you have to identify what platform does use mostly your preferred audience.
make sure that you are using the best image of products on social media as it regulates the performance of advertisements. if visitors are not satisfied seeing the product's image, they don't intend to order the product.
so, before using product images for social media or eCommerce purposes, try to make them perfect with editing and retouching. You can also take the help of a professional clipping path service online to unriddle this fact.
This option is only for those who had to stop e-commerce activities due to the pandemic situation. There is a short gap that has been created between customers and retailers due to the pandemic as everyone was busy protecting themselves in that period. but in 2021, it is time to feel the gap, and customer retention will help more than anything in the issue. Customer retention is the issue that every B2C business wants to pay off attention to.
When a new business journey starts, they try to reach out to many more people to join their business. Apparently, businesses spend money on advertising to make eye-catching advertisements only to get customers’ attention.
And Once they can make their brand known to everyone, now the strategy turns into retaining customers so that they can't get away. however, customer retention is a timeless strategy that is practicing from the very past. And it would be the best marketing strategy for online retailers in 2021 when they are getting over the pandemic and intended to know customers that you are back.
There are so many strategies that go to customer retention. You can find them easily by searching on google. Just read that valuable information to make your comeback worthy.
Artificial intelligence (AI) is not an unknown word to us. in addition, the word artificial intelligence refers to the development of human-machine learning and program solving that are different and updated from modern technology.
Soon we will see the use of artificial intelligence so extensively to solve the problems of our daily lives. And artificial intelligence is about to make a big difference in online activities like the eCommerce business.
Artificial intelligence in eCommerce comes with great possibilities to help marketers to manage lead generates, customer control services, consumer data customization, and so on. It is sure that using AI can help eCommerce retailers, a huge amount to manage business easily.
However, here are some specific examples of AI using broadly in the eCommerce business,
· Personalized consumers data of particular purchases held in the store
· Related product suggestions and searches work through customer’s interest
· Create possible ways to retarget potential customers
· Smart sales prediction that helps to make realize marketers about their product performance and let them take actions according to supply and demand
· Create customers email list through customers behavior
· Automated chatbots to improve customer’s experience
Since eCommerce business and shopping gets highlighted all over the world, marketers have to put a lot of effort into setting up a payment method in their online store. If you have experienced online shopping, you must have knowledge of wireless payment systems.
To make the online payment system easier, more new systems and methods are found every day. You have the wish to sell products online through different people of different countries all over the world. But before accepting more, think about the fact do you create a way to purchase products from your store for them?
If you are doing business only in your country based and trying to get people everywhere in your country. Then you are keeping the store restricted in that specific country, creating a payment system that only allows in that area. So, you can’t expect customers from global.
Senior eCommerce consultant Kurt Easter expresses his opinion about eCommerce payment options, “it feels like we have been talking about mobile overtaking desktop for a decade, yet the number of sites accepting more than just a credit card is still frustratingly low. For convenience’s sake, I hope 2021 is the year we collectively agree as eCommerce professionals to let customers pay how they want, when they want, on whatever device they want. We are now closer to the year 2050 than 1990. It’s time our online transactions reflected that.”
So, that’s the point for eCommerce retailers in 2021, try to keep various payment options so that consumers of different sides can catch you when they need you.
Marketing and advertising, the two common and most important factors for online business. Proper marketing and sales strategy can keep businesses distinct from the crowd of competitors and helps to be familiar with online activists.
As the eCommerce business is growing like wildfire, we now see that everywhere online is full of ads. Social media to YouTube and as usual web browsing, you can find ads of different products and services.
Because ads are so influential and targeting, marketers are more likely to spend their money on online advertising. So, developing an advertising strategy can be a game-changing aspect that every online retailer should follow up on in 2021.
New to eCommerce and don’t have effective knowledge to get into the game of advertising? No problem, you can find a huge potential clue to decide where to start. So many different advertising strategies are followed by marketers such as,
· Search engine marketing (SEM)
· Pay per click (PPC)
· Buying ad space on webpages
· Click through advertising
· Social media advertising
· Email marketing
· Content marketing
As most of the marketing ways are now being paid, you have to do it carefully with a consistency of how much money you have spent and the response you have got through that.
However, if you are searching for free advertising ways, then content marketing is one to consider and requires high effort to pay off. Content marketing strategy is a free but strategic way to make your eCommerce stand and to get a place on the first page of rank.
Mobile-friendliness is one of the most important goals that every eCommerce business owner takes as a prospective goal to claim. Because the experiment says that people are spending time online more than offline.
In addition to that, the smartphone is the most convenient way to surf online. It makes our day easy as we can take any important decision like purchase, ticket booking, watching and almost everything with them.
When it comes to the question of eCommerce, mobile-friendliness acts as a role that can’t be ignored anyhow. Because more than half of internet users used mobile phones to access the internet and 69% of internet users use handheld devices to find their required product items online.
This is why responsive design becomes a familiar topic among eCommerce retailers. If the eCommerce website isn’t responsive, then it will fail to meet visitor’s satisfaction and the result will be expected to lose potential customers.
The Mobile-friendliness of eCommerce websites regulates a lot of factors. But mainly it decides how good the website will perform when a mobile user opens it to his browser. If you have designed the site to perform well on the web, that doesn’t mean it also performs well on mobile.
Moreover, there are so many different devices and brands of mobile devices. You can’t make separate web designs to meet all of them.
Rather a responsive design can fulfill the requirement to come as perfectly no matter what device is using to get you.
· 3.5 billion smartphone users worldwide
· An average of 2:55 hours’ time spent every day
· 69% of people using phones to find a required item online
· Two-thirds of mobile users have a shopping app on their device
· 52.6% of global web traffic come from a mobile device
The idea of multiple different or similar types of brands working together refers to the word brand collaboration. It is going to create a huge sense in the upcoming days. As online customers are more driven into convenience, it won't be bad if they get all the necessary items in a single place online.
Brand collaboration comes with great potential to us. it works when two or more brands collaborate in order to adjunct to multiply their sales and accommodation each other within a shared customer base.
It will be a pleasure for online customers when they see that their favorite brands have collaborated and they can acquire their favorite products on a single platform. Although, the main target of brand collaboration is providing vitality to customers when they are in need of necessary items. It saves customers valuable as well as helps brands to make sales simultaneously.
However, brand collaboration doesn’t take part among the competitors of similar products and services. rather it happens within the same sectors like fashion and a jewelry or girl accessories brand.
Finally, it is not all about the promotional strategies of e retail business, you need to have many more strategies in your checklist to follow in 2021. Having the most consequent planning will help you to build a clear way to go upfront.
For that, you should ramp up your eCommerce marketing strategy through planning and analysis in every single step.
You can divide the entire plan into such groups to make the process easier for you like eCommerce product strategy, marketing strategy, consumer acquisition, and retention strategy, etc.
Last but not least, the following issues and all the updated tools and strategies of your business can definitely improve with countless sales and improvements in your eCommerce journey.
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