In the age of strategic marketing and online, talking about
something like postcards can make you laugh. Postcards are one of the best
things to share specific contexts directly to others. it is used to create a
sense of urgency to the purpose and also it has a range of usage in marketing
and other purposes. So, in some cases, you may also feel the need for postcard
design services.
However, at present, we are more likely to use the internet,
email, social media to find and resolve most of our modern problem’s solutions.
Not only in communication, but also business, education, and all over the
things, they have a great impact all the way.
Does that mean offline activities and materials are going to
lose importance?
Not at all, because no matter how much time we spend online
in a day or how much impact they expand on our life, we can’t ignore the real
world, the feeling of nature for which we need to come in the offline world
even for a while.
When it comes to business advertising offline, we need to
rely on advertising contents such as banners, posters,
flyers,
brochures,
etc. Which are the best functions to create a business position in the crowd.
By the same token, sending invitations with postcards, spreading brand words for specific approaches is a great offline marketing a strategy used along with others.
Do you know 56% Americans still purchase from direct mail?
Simply put, the postcard is a kind of paper piece that conveys specific
messages directly from the sender to the receiver. It is different from the
conventional letter type as no envelope is needed for postcards.
Postcards are usually rectangular in shape and can be made
with thin cardboard, fabrics, and sometimes wood and coconut also used instead
of paper. postcards cost lower mailing cost than letters. But when postcards
disseminate for personal invitations and institutional purposes, there is no
need to mail them. in such regards, it can be handed out personally.
Postcards became more popular in the late 19th and early 20th
century as a great and easy communication tool, especially in western
countries. Also, now, people like to design beautiful postcards on their own to
let someone know about any specific issues or as invitations and proposals.
However, postcards are not the only usage of conveying a
message with cards, but its comprehensive use and extreme popularity also make
it a matter of study and more than a remarkable hobby of certain people. You
may have heard the term deltiology which stands for studying and collecting
postcards.
From the very beginning of using postcards, it is customized
variously in its size, shape, material fusions and other facets. No matter what
your purpose is to design a postcard, you should have the idea of different
types of the postcard so that you can consider a better one for you.
Here are the postcard design ideas below to explain how they
can vary in their size and shape.
A regular postcard is a kind of postcard that we use to see
most of the time. They come as enough in their size and thickness to use them
in party invitations, event calling and brand promotion. A regular postcard
is perfect to include pictures as you want.
However, you can use a regular postcard for marketing
purposes by adding a clear call to action, specific collaboration of typography
and image. regular postcards are generally 4.5 in height, 5.6 in wide and 0.006
inches thick.
Need some additional space to your postcards to include
extra information? Then jumbo postcards may be a suitable option for you. The
bigger the better, the use of beautiful postcards has changed over time.
Postcards for business and marketing purposes require more space to properly
deliver the right speech to the audience.
Jumbo postcard sizes
vary according to the needs of feedback. But the most used jumbo postcard sizes
are 5.5x8.5, 6x11. With jumbo postcards, you can include multiple images, lists
and whatever you want.
Panoramic postcards are those which have a vintage panoramic
scenario with powerful typography. Postcards are not always used as a means of
communication and thought, they are a good collectable and although there are
many people who collect postcards as a reflection of memory.
However, panoramic
postcards are very good to keep in the collection. People use panoramic
postcards to give someone memorable and related images.
Giant postcards are designed for the big marketers, to
handle any of their annual meetings with clients, agents, shareholders and
other officers. The only reason to choose giant postcards is the need for
extensive space. It is very perfect to use in large marketing events, campaigns
and also for attracting people’s attention to a specific brand and
organizations.
Due to its large size, it used laminated or extra protection
to prevent any damage. So, if you have a giant postcard and you want to mail it
anywhere. Try to mail it with the first-class service and through EDDM.
When you are in need of printing standard postcards for any
of your reasons, you must go to a design specialist to get the job done. In the
conversation with the designer, you may be asked a question like what type of
postcard you prefer to design, postcards size, elements you want to include,
and so on.
In the meantime, you should have the idea of what can make a
postcard beautiful and engrossing. However, there is the internet where you can
get a plethora of postcard designs to get inspiration for yours. Take a look at
the list below, we provide this to our very first clients who have no idea
about postcard design,
● Postcards for special days like valentine’s day
● Movie postcards
● Postcards with beautiful quotes
● Postcards with animations and cartoon character
● Travel postcards
● Illustration of unique postcards design
There are a lot of possibilities that directly influence the
necessity of designing beautiful postcards. A postcard has some great usage in
some big cases when it takes the full course to itself.
As you are here in searching for professional postcard design
service, that means you already got reasons to design postcards. But there are
some other reasons that you may not know about the necessity of postcards.
Therefore, we are talking here about the different usage of
postcards below. So, let’s dive into it,
Postcards for invitations is a traditional way of sending
invitations to nearest people, neighbours and it is just like a trend in The United States. Besides, it is a cost-effective and lovely way to directly send
the invitation messages.
Typically, we used to hand out wedding and any party
invitation cards within an envelope. But if you choose postcards, you don’t have
to pay an additional charge for the envelope. In this way, postcards can be
used at weddings, birthdays, anniversaries and any other parties to invite
people widely.
With a small but operative look, postcards can be a great
solution for your upcoming event management. Though postcards are short in the
body, you have still high chances to express important cautions through it.
For spreading event awareness, there is nothing as important
as postcards. It is so convenient and can easily be handed out among a large
number of people.
Yes, postcards are so effective to use in offline direct marketing strategy even in the digital world. Sounds scrappy but it is true,
comparing with other forms of present marketing, postcards are more effective
then all of them.
Let’s get some points of view about why postcards are so
effective in direct marketing.
● Simple presentation with actionable words and outlook
● Given directly to the recipients
● Short in words, that more in action
● As printed with beautiful design, people like to hoard them
carefully
● Postcards are delivered physically to prospects mailbox,
there are no other marketing formulas as
directed as postcards
Postcards are such great promotional tools that can help you
to grow your business in a cost-effective way. Because postcards are less in size and effective indirect marketing, using postcards for the promotional purpose will land customers direct onto your store.
Postcards are cheap to produce, one can create thousands of
postcards for a product promotion campaign and can share them publicly. Once
postcards are given to the hand of people, they must have a look at it. And if
it seems like something as their favour, they must engage with that. So, it is
clear that you can promote both product and service and anything through them.
In the United States, it is a common practice that takes the part at the time of the election. In this event, democratic candidates used to
send postcards to voters specifically. The program is managed by volunteers
from all over the United States.
The entire process is so friendly and it’s all handled by
the volunteers. Since 2017, postcards to voters have attracted more than 61,000
volunteers in each state who have written nearly 4 million postcards to voters
in the run-up to 122 elections.
Because of various uses of postcards, they are now a matter
of art which has exceptional price and demand. As they are so cost-effective,
people are more likely to use colourful postcards in events, the party engaging
and so on.
Due to the comprehensive usage of postcards, there are
agencies set off everywhere. Those agencies design postcards as people want.
Also, there are freelance designers who used to sell pre-designed postcards in
the online marketplace.
Postcards for real estate marketing purposes creates a huge
sense and it is one of the popular uses of postcards. Real estate business
holders showcase different sites, projects, apartments to deal with their
clients.
They need it to seduce clients with attractive views of the
site so that the client will get to buy. Postcards have been used in real
estate marketing for decades. Especially jumbo postcards and giant postcards
are perfect to fit all the needs of a real estate organization.
As
previously said, postcard marketing isn’t so expansive. You can make postcards
for each high volume needs for marketing and promoting purposes or a few needs
like special party invitations and so on.
Whatever
your purpose, you don’t need to worry about the costing factor of postcards.
There are some important factors that regulate the entire price range for
postcard making. They are,
When you
are setting off to design a postcard for yourself, you have to pay attention to
its design at first. For design, it will be better to find a postcard design
agency online as there are so many postcard design service providers you could
find to meet your needs.
They are
way much professional to catch what you want to focus on the design and could
deliver you the exact theme you are looking for. However, the design costs may
vary depending on the agency you have ordered the design. According to quality
and other design aspects, you can find postcard design services starting from
$50 to $500 online.
Once you
have got a design for your postcard, it’s time to print the design and make the
job finished. You can deal with your local printing press to have the best idea of the paper quality and further
modification.
Nevertheless,
there are also many agencies that do both design and printing simultaneously.
You can go with one of them if you think it would be better for you.
Here are some questions that people are often asked about
postcards. Check to
see if you need any of these,
Postcards
often need to send remote areas via direct mail. Sending a postcard to the
nearest and dearest person creates a good feeling, keeps friendships strong and
also meets business purposes. However, the main goal of postcards is being
reached to its destination, in the hand of the person who is mentioned in the
postcards address. If the address isn’t clearly described, all your effort will
go in vain.
That’s
why you should have a sense of how to address a postcard. Here we go for the
solution in this regard,
●
Always keep the recipient's address on the back
part of the postcard. You can print postcards with additional space for the
address
●
Divide the address section into two sides,
right for the sender and left for the receiver
●
Date
●
Stamp
It
depends on the user and his purpose of using postcards. For events and party
invitations, the regular postcard is suitable in all aspects. Business
promotion and marketing needs a little more space to squeeze promotional
speech, product identities and brand motif.
So, they
need jumbo or giant postcards to keep it standout and effective. However,
you can design random shapes, sizes and designs to suit the postcard you want
to design. scroll up if you
don’t know about the different types of postcard.
High digitization of business and marketing makes things
easier and globier for all of us because we can promote brands, make
popularization and so on just to be active on the internet. Sitting on the sofa in
our house and moving to the laptop, managing things we can't do offline now. So, most of you don't
think direct mail is an effective way to use it in this digital world.
But that’s not a true fact anymore. Opportunities that come
online are not enough to succeed because a lot of things happen offline as
well. You have to care for consumers, their quantity and demand offline so.
Direct mail is still one of the great ways to deliver
specific messages directed into the hands of the client, their mind. Unlike
digital marketing and branding facets, direct mail is more
effective, crystal clear and more than that people get it direct. So, its
conversion rate is way higher than digital processes.
Besides, direct mail offers some other benefits, such as,
● As it is a direct process, receivers must be open and look at the
mail. Whether he takes action or not, direct mail provides a higher open rate
and it can go 90%
● Statistics show US advertisers spend approximately $167 on
direct mail for each person
● It has a high ROI
● Can go through in balancing with your digital marketing
strategy and you can run both at the same time
● The return policy of direct mail marketing is good
● 54% of the consumer in the US loves to get direct mail from
their most preferable brand
● It is more targeted
then online marketing and advertising
● Direct mail can make your audiences feel loyal
● Grab attention at first sight
Lithograph a postcard is an old but operative way of printing postcards which is known as
lithography. It was a complex process but it resulted in colourful postcards
that would get the vintage and comfortable look.
The first
mechanized lithography press was founded in Paris in 1833. Though it is one of
the oldest methods of the postcard, people still love to collect lithograph
postcards.
Vintage postcards mainly refer to antique postcards which have identical value. Vintage postcards are mostly found in the collections of serious postcard collectors.
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