A good product isn't enough when selling on Amazon, product image must also look good. With more than $147.977B in sales in 2024, Amazon is the biggest online store in the world. This means that the way your product looks is very important to its success.
When people shop online, they must look through thousands of listings to find their preferred products. Even in your product images, it is important to show people only what they need to know about your product.
Usually, Amazon requires strict rules for product images. The featured image should have a white background and only show the object, which should take up at least 85% of the frame. Ensure your image has at least 1,600 pixels along the longest side to zoom. Draw attention to important features by showing the product from different angles view. Do not add logos, writing, or graphics to the primary image.
A good photo does more than attract customers; it also boosts your credibility and increases sales. This rule is especially strict for the featured image, which plays an important role in getting clicks and sales.
Here, we've discussed Amazon images, types, rules, and best practices to help you create a successful product page. The article also explains how to develop legal and attractive Amazon product image guidelines.
Amazon product image is all about showing why someone should buy your product. Unlike regular product photos, this one differs because it draws attention to the product's features and benefits.
Field Agent surveyed 83% of US smartphone users in March 2018 and found that product images had a "very" or "extremely" powerful influence on them.
There is more to Amazon product images than just snapping images of the product. This is all about presenting your product in the best light so as to make it desirable to the customer in this way.
Example:
Let's say you have a fitness tracker. Instead of just showing the device, you would show a person exercising while wearing it. You'd also include close-ups of the screen and graphics that explain features like water resistance and battery life.
However, good product images on Amazon are important to sales. Clear, detailed images help build trust and make it easier for customers to decide to buy.
According to Amazon guidelines, high-quality listing images can increase sales by up to 10%. Clear, consistent, and attractive images can make a big difference in your sales on Amazon.
People often see the first image of your item when they search on Amazon. Images get people's attention, build trust, show off product qualities, and show who your ecommerce brand is.
Even, a good image will make people want to buy from you. Now, we'll see why Amazon product image is so vital:
You must follow Amazon's strict image rules when posting a image of a product. Every photo in your product gallery must follow these rules, whether it's your featured image or another one. Below you will find a complete listing of all the Amazon product image rules and standards:
| Section | Requirement |
|---|---|
| Product Representation | Images must accurately show the product and all its features. |
| Background | Featured images must have a pure white background (RGB: 255, 255, 255). |
| Featured Image | Must be a professional image of the actual product. No graphics, illustrations, or placeholders are allowed. |
| Image Size | Minimum 1,000 px on the longest side for zoom; optimal size is 1,600 px. Maximum size is 10,000 px. |
| File Format | JPG (.jpg), TIFF (.tif), PNG (.png), or GIF (.gif). JPG is preferred. No animated GIFs are supported. |
| Product Coverage | Product must fill at least 85% of the image space. |
| Clothing Guidelines | Featured images of adult clothing should feature models; children's clothing should be shot flat. |
| Prohibited Content | No nudity, sexually provocative content, or unauthorized Amazon logos/badges. |
| Special Products | Shoes should be shown as a single shoe at a 45° angle. |
| Quality | Image must not be blurry, pixelated, or have jagged edges. |
Creating a successful Amazon product listing requires good images that attract and convert customers. Below are three types of images and supporting data you should include in your Amazon listing.
Customers see your featured image first, which is why it is such an important part of your product listing. You should use a high-resolution, professional image to show your product without distracting elements.
As per Amazon's guidelines, the product must occupy at least 85% of the image space, and the background must be pure white (255, 255, 255 RGB).
However, Amazon's zoom feature is only available on images that are at least 1,600 pixels long. As a result, sales have increased since customers can examine the product in detail.
Best Practices:
The use of infographics is an excellent method of communicating the unique benefits and features of your product effectively.
The MDG advertising company estimates that articles with relevant images or infographics receive 94% more views.
In these images, photographs are accompanied by text, illustrations, or diagrams to convey details about a subject. Standard product images may not reveal that immediately.
Best Practices:
Lifestyle images are important to helping customers visualize how the product will fit into their lives. No matter if the images are staged or natural, they show the product in its natural environment.
There are 78% of online shoppers who want images of products and 69% who want reviews of products. Consumers spend more time on listings that include lifestyle images, which tend to attract higher engagement rates.
Best Practices:
You can significantly improve your Amazon listing's performance by combining these three types of images, infographics, and lifestyle images. There are several types of advertisements, from those that grab first attention to those that provide detailed information.
As mentioned earlier, Amazon is the world's largest online retailer, with over 300 million active customers. To catch these shoppers' attention, you need to take excellent product images.
In fact, optimizing click-through rates and conversions requires high-quality images. Here, we'll go over the 9 best tips for Amazon product images:
The featured image of your product is the most essential part of your Amazon ad. This is the first image that people who might buy something see when they look through-
Here's everything you should know about Amazon's featured images:
The featured image of your product on Amazon is its primary market asset. When people look through categories, search results, or promoted deals, it's the first thing they see. This image is significant for getting people to notice and click on the link.
The background of your featured image needs to be bright white (RGB 255, 255, 255). Using a white background makes the product easier to see, and the site looks clean and consistent overall.
The object should be the only thing in the featured image. There shouldn't be any extra models, props, or other things. Also, do not use logos, text, watermarks, or other images. The image needs to be clean and simple.
Ensure the item takes up at least 85.5 percent of the image frame. This will help customers better understand what they're purchasing and make the goods more visible.
Amazon says that your image should have at least 1,000 pixels. A high-resolution image is clearer and lets customers zoom in to see features more clearly, which might make them decide to buy.
The featured image should be simple, with truth more important than artistic flair. Show the product clearly and honestly without adding extraneous details. These tips will help you increase your sales on Amazon by showing off your products, attracting customers, and generating more sales.
Once you've taken your photos, it's time to upgrade them to professional standards with some photo editing. Follow these detailed tips to ensure your images make a strong impression.
Color is crucial to the product image. External factors like background color, lighting conditions, or even reflections can alter the true color of your product in a photo. For example, a vivid red might look dull, or a bright white may appear tinted due to lighting. Use color correction and enhancement features to ensure the product's colors are accurate and vibrant.
If your photo appears too dark due to insufficient lighting, use the brightness controls to lighten it. Conversely, if your image is overexposed, reduce the brightness or tweak the tone to achieve a balanced look. Adding contrast enhances the distinction between light and dark areas, giving your image more depth.
Cropping serves multiple purposes in editing. It also ensures your product images have a consistent shape and size, which is essential for a professional catalog. Keep an eye on the framing, ensuring the product remains the central focus without distractions.
Sharpening helps define the edges within an image, making the details more noticeable. This is particularly important for showcasing fabric texture, intricate details in jewelry, or fine lines in design elements. Be cautious not to overdo it, as excessive sharpening can create an unnatural look.
Often, background objects and styling accessories can detract rather than enhance. You can detract from the quality of your product image by having stray objects, wrinkles, or unwanted reflections.
So, if you follow these tips, you will be able to create polished, professional, and ready-to-use product images.
When you send your product to Amazon, it must take up at least 85% of the image frame. If the product needs to be bigger in the image, it might not look beautiful or make sense to people looking through your ad.
Amazon says that the featured image of the product must take up at least 85% of the frame. This is a good rule of thumb that you should use for all of your product images.
However, customers can better see important features and details if your product takes up most of the imaging room. When the product is too small, customers may be unable to see important angles view or features, which may cause them to lose interest.
When selling a product online, it's essential to provide customers with a clear view of what they're buying, just as they would experience in a physical store. One of the best ways to achieve this is by showcasing your product from multiple angles view.
Simply put, showing your product from one direction isn't enough. Most customers want to see all sides of a product before they make a purchase decision, even if it looks good from one perspective.
Example: Say, you have an Amazon store where you sell leather purses. In case you only show the front of the bag in your feature shot, people may be interested, but they will not see the whole bag.
You can also show the viewer different angles in the gallery images to give them a more comprehensive image:
When shopping in a real store, customers can examine handbags from all angles of view before buying. Multiangle gallery images enable customers to virtually "turn" the product around. Professional photography adds value due to its flexibility.
In case you are not a skilled photographer, hiring a professional is a wise investment. Make sure your product images meet Amazon's standards by hiring a professional photographer.
Creating a strong Amazon listing that attracts and converts customers requires high-resolution images. Here are a few reasons why:
When you add scale to your product images, you can convey important information about the size of your product. You can easily display your product's features with arrows and numbers.
This will help customers image the actual size.
For instance, scale indicators can show the outside dimensions if you sell a storage box. Also, the amount of space inside could be very important for people who need to store certain things.
Therefore, adding scale graphics to a high-quality image or making them part of a bigger infographic can be all it takes to use them. You can show sizes and shapes using more than one image for complicated items like furniture or tools with many parts.
In fact, customers will understand better and be less likely to return something because they need to get the right size this way.
Statista says that almost 60% of web traffic comes from mobile devices, so it's important that your Amazon product images are mobile-friendly. Follow these steps to make sure your images look good on phones:
A good lighting setup makes your product shine and highlights its best features for high-quality product images. Lack of light, unwanted shadows, and glare can obscure a product's features and make it appear less attractive. Good lighting eliminates these problems.
So if you want to take the best product images on Amazon, don't use direct lamps or overhead lights. Instead, you should use diffused lighting. A ring light or spread lamp works great for this.
In this way, the light is directed evenly onto the product. With this method, shadows are eliminated and the product has an even and natural glow that stands out.
Also, place your lights so that they minimize reflections and enhance the quality of the product. You can change the direction and intensity of the light to highlight features of the product without creating hotspots or glare.
By using this method, your product photo will be clear and high-end retouched, resulting in more sales.
High-quality images are important when selling products on Amazon. Proper background removal is one important aspect of creating professional product images. Here's how you can ensure your images are up to the mark.
When making images for your Amazon products, you need to follow certain rules to get people interested and increase sales. Because the quality of your product images can have a big effect on how well your listing does.
Check out these things you should have and what mistakes to avoid when taking Amazon product images.
Must-Haves for Amazon Product Image | Avoid in Amazon Product Image |
|---|---|
| Use bright, high-quality images with a pure white background. | Avoid images that are pixelated or poorly lit. |
| Use additional images to add text and graphics. | Steer clear of poorly designed or cluttered graphics. |
| Highlight product features and benefits visually. | Don’t limit your listing to only one or two images. |
| Utilize all available image slots (up to 7). | Avoid images that do not clearly convey how the product is used or assembled. |
| Show various angles of view, features, and uses. | Don’t overload images with excessive text or distractions. |
| Include images demonstrating assembly or installation. | Avoid using amateur images that can affect product credibility. |
| Create charts comparing your product with competitors. | |
| Highlight unique features and advantages. | |
| Help customers understand product use. |
Hopefully, you will have a better understanding of Amazon images! It's time to discuss how to take images easily.
Actually, it doesn't take a lot of equipment to take good Amazon product images, creativity and some essential tools. A simple home studio can produce images that meet Amazon's standards and help you sell your products.
You can take effective Amazon product images by following these five steps:
1: Set Up Your Mini-Studio: Make your background distraction-free by using a plain white backdrop or a green screen. Don't clutter your background with your product. Place it on a draped cloth.
2: Illuminate Properly: You should ensure that diffused lighting is coming from a variety of angles in order to avoid shadows and glare. It helps highlight the features of the product.
3: Capture Multiple Angles: Taking several photos of your product from different angles is a smart idea. You should rotate the product slightly from shot to shot to ensure that a complete view is provided.
4: Edit Your Photos: Beautify your photos with photo editing software. If there are any imperfections or distractions, you can remove them from the background.
5: Design Infographics: If needed, you can infographic using vector images saved as JEG. It ensures a professional look by adding detail and clarity, particularly for product features and dimensions.
Well, you need to add images to your Amazon listing to attract buyers and showcase your product correctly. Add or update images in your existing product listings with this instruction:
Firstly, go to the Inventory tab on your Amazon Seller Central dashboard and select ‘Manage Inventory’.
Secondly, find the product you want to update and click on ‘Manage Images’ from the Edit drop-down menu on the far right.
Thirdly, in the ‘Images’ tab, scroll down to the ‘Your Image Recommendations’ section. Click ‘Upload’ to add a image to any empty spaces. The feature image should be placed in the top left image slot.
Finally, click the ‘Open’ button to select an image file from your computer. Once the image is uploaded, click ‘Save’ at the bottom right of the page to update your listing.
As we already know, product images are very important for getting people to buy when you're selling things online. People who shop online have a short attention span—about 8 seconds.
In such a situation, you have a short window of time to make a lasting impression on them. That's why it's necessary to have quality product images.
According to studies, images are processed much more rapidly than words.
For example, MIT study shows that the brain can recognize an image in just 13 milliseconds.
According to data from 3M Corporation, images are processed 60,000 times faster than words. When a product shot is clear, detailed, and appealing, browsers will convert quickly into customers.
It's not just the first image that makes your listing powerful; it's the whole visual experience it gives people. People buy based on the feature image in your product gallery, but the other images are also important.
For example, showing products with images of how they are used or infographics that show off key features can help customers quickly see how the product fits into their lives, which makes them more likely to buy it.
Good product photography is like silent conversation; it tells the customer what they need to know to feel sure about their choice to buy.
So, are you satisfied with our Amazon product image guidelines?
We hope you found the insights helpful! You've probably discovered new methods for upgrading your brand's product photos by now. If so, our efforts and your time have been well invested.
In an increasingly crowded competition, finding success on Amazon can be tough, but it's not impossible. With a strong focus on high-quality images and attention to detail, you can make your products shine and increase sales. A professional image is important to creating a positive brand impression.
If you still have any questions or need further guidance on your Amazon product image, feel free to contact us now. We'll be back soon with Amazon product image guidelines to help you grow your eCommerce brand.
That's all for today!
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