Letterhead is a visual
communication system of business industries or firms. It is used to introduce a
newly built company to others. With the best commercially printed letterhead,
contracts, client or fundraising letters, internal memos, and other company
documentation still make their impression.
A letterhead or letterhead
paper is a piece of the printed paper that
is used to catch and holds someone’s attention. It may be new content to
someone who is new in the market. For business owners, letterhead is the first
introduction of who you are, what your business is, and why you do it?
whatever, a well-designed letterhead will show your messages carefully and
express your creative activity.
For a newly formed business, it
is the first thing to create an official company letterhead. They are important
because of their wide range of uses. Although letterhead deals a lot with
business companies to get people to know it. Also, there are some other
purposes highly work behind on a letterhead. These are-
·
Letterhead
expresses the company’s brand identity to its clients
·
It acts
as a visual representation of your company
·
Convey
messages to the recipients
·
Makes a the positive impression upon potential clients
·
Used to
deliver notices or call meetings
·
Presenting
the company’s legal announcements and interdepartmental statements
·
Providing
business-related information to other parties
·
Shows
professionalism
·
Communicates
seriousness, stability, and consistency
·
It is a
part of branding consistency
·
Cover
letters for your company’s proposals and presentations
Letterhead is used not only for
business purposes but also in many other sectors. Like-
Letterhead widely used in educational institutions. Using letterhead in high school is the way of giving a clear representation of that school. Usually, it includes information about the school such as its name, contact details, and a lot more. It contains a clear picture of the school and with the letterhead, one can easily get in contact with the school.
Letterhead can also be used for many financial purposes like giving your brand identity to someone who doesn’t know about you. generally, the financial letterhead contains the name of the organization, address, mailing or contact address, and other information that needs someone to get the brand.
A bank letterhead is a document of some details and generalities about the bank’s relationship, history, and current standing with the principal. A bank letterhead is usually provided by the bond principals bank to the client. An official bank letterhead comes with much information like the name of the account holder, date, types of accounts, account number and signature, and so on.
For business issues, letterhead is still a physical representation of any business company. It is one of the most important printing aspects of any business. Creating the best letterhead design is a great idea for branding and also increasing the company’s sales. Whatever business letterhead is very efficient to build a marketing communications strategy. It also shows your professionalism.
Letterhead is also used in restaurants. In this issue, it contains mostly the name of the restaurant, logo, contact number, and a slogan or wishes if they had.
Are you a travel agency holder and you help tourists to guide in different countries of the world? Then you are highly in need of a letterhead to attract more tourists to get to contact you. a well-designed letterhead is effective for a better travel agent.
Pharmacy related documents must be accurate and short. On the letterhead of the medical institution information such as the doctor’s name, phone number and other contact information must need to be included.
Want to start a new business with a pet product? At present, pets are getting more attention from humans than before. Different people have different tastes to tame various kinds of animals. In this way, pet products companies are growing larger all over the world to help people. Different types of pet products are available for needs. So, you need to have a letterhead for your company when you will start this business.
Clothing stores also need a letterhead for better brand promotion and to let people know about yourself. Letterhead is an essential material for clothing stores because it can hold your store’s name, address, and contact number. When you give customers your clothes letterhead, they might be able to find you for the next purchase time.
If you are involved in real estate or constructional work, try to bring together creativity and minimalism in your letterhead. Be sure to use the graphics and geometry characteristics of your niche.
Have a passion for photography and want to shine in this sector? Letterhead will help you to tell people about yourself. It shows your professionalism through your work and gets people to contact you.
Though letterhead is best for all types of business but in furniture and home goods, it is a bit more important. Letterhead for furniture marts helps you look like the professional you are. When customers think of your business, the little details can leave a very big impression. Show your professionalism to your customers with an exclusive business letterhead.
As letterheads are used to identify a brand, it must contain information that will drive a customer directly to the company and not any other. Similar to creating an ID card, a professional letterhead should have the general components regarding the company. So, what type of information should be included in a letterhead? Here are some clues-
· Company’s name
Letterheads without any company or brand name are like a piece of a white paper sheet. So, nobody is getting attracted to it. whatever the type of letterhead, it must need to include the name of the publisher.
·
Logo
The logo is the symbol of a company’s brand identity. Sometimes a logo is more than a symbol because it tells a company’s story by delivering your brand message in a way that helps to establish a connection with your audience. So, it is necessary to include your company’s logo in your letterhead.
·
Slogan
The slogan is a motto or phrase used to express an idea or purpose. Its main goal is to persuade members of the public or a more defined target group. The slogan is a special way to identify a product or a company. Publishing slogans on your letterhead is a way to make it stand out and help customers to join the connection.
·
Address
The main goal of a letterhead is to help people to get to know you. So, the address of your company must be included in your letterhead because whoever will receive the document must have the knowledge where the company is located. Without an exact location, your client is going to fail to discover you.
·
Contact details
Contact details are a must include an element for your letterhead. it will connect the recipients to your company instantly. You should include telephone, voice, and fax numbers to make them more visible to you.
·
Email address
At present, electronic tools
are becoming dominant. One would be behind the times if they don’t consider adding
the website and email address on their letterhead.
better yet, entrepreneurs should include their social media details as well.
When working on the design of
your business letterhead, you might need to have a clear concept of what should
be added and what shouldn’t. Remember a letterhead will go to perform as a
visual contactor for your business. Be sure to make it attractive,
eye-catching, and also informative. Here are some suggestions for how-to best letterhead
design for your business. You can apply these to fit your situation.
What type of business you have
and what service do you want to provide to your audience? Your letterhead must
have to build in a way that expresses your brand identity and shows your
professionalism. The visual design of your business letterhead must suit your
niche and expectations. So, make sure you carefully represent the company when
designing your letterhead.
Your letterhead must include some information in basic demands. So, what type of information should your letterhead include? There are some regions which have legal requirements for what information should include on a letterhead. For instance, in the UK you must include the registered office address, contact details, and which part of you are operating in, whereas the USA has no requirements in this issue. So, it’s better to check if there are any minimum standards on your part.
Whatever your letterhead must
include some informative content so that the audience who takes the paper sheet
in hand must know what it is. You need enough information to make your identity
clear such as your company name, logo, slogan or wish, contact number, location
or address, etc. You can also add your business email address, social media
page to show that you are also available online.
Want to give an extra
impression to your letterhead? Then use a borderline on it. The border is a
showcase; it acts as a frame to the content. Though it is not essential to give
a borderline to your letterhead you can try this for better looking. A colorful
border can increase the outer beauty of your letterhead. A well thought of
border works like a picture frame that showcases a photo or a printing.
Try to keep the border looking trendy.
Add basic details that will
need a non-potential customer to get to know you. You need to give a clear
thought of what type of service you provide.
Besides, your company name, head office address, contact number, email address,
the brand logo must need to include in your letterhead.
The layout is a way to make
paper sheets outstanding. There are lots of different layouts available for
letterhead. Look for some basic layout that you can use as a starting point for
your design? Here are some to help you in this way-
In this layout, color and
design are placed outside of the paper. Though your letterhead is a piece of
the square paper sheet, this layout will fit much to it.
Color and design are used to
keep around the edge of the body text in this layout. It must need to have
a graphic design experience to do this creatively.
In this layout, the design is
restricted to the top and bottom of the page.
Want to put some watermark
graphics in a low contrast shade on your letterhead? Then you should use this type
of the layout to give
background graphics
to your letterhead.
Contents in which your
letterhead is carried must be established stylishly. The typeface is a crucial
design element that is needed to perfectly design your letterhead. There are
many different types of font available to choose from. Try to choose the best for your
needs wisely. Be sure to keep your company name in a larger font and bold. A
larger font is a definite trick to draw the reader’s eye to the important
details. Try to use just one same font and sometimes it is enough for
compatibility and doesn’t make the content look too busy. However, there is an
internet that has a huge collection of different typography. So, you can take
advantage of that.
The overall result of creating
your letterhead is depending upon your paper quality. Paper quality is as
important as the letterhead itself. It is quite known to all that the heavier
weight your paper, the more premium and professional the result will be. Also,
you should give attention to the paper quality and the smoothness of it. We are
mentioning some papers which will suitable to make a letterhead-
It is the most common paper
type for letterhead printing. It is also the most cost-effective paper because
it’s made with recycled paper. Although it is recycled paper, its quality is
not reduced and you can use this type of paper if you want to make a letterhead
in bulk.
Alabaster paper comes in two
types 1) 80 GSM and 2) 100 GSM and it is best for those who need to make the
letterhead look classic and professional. Whatever, it will be the best option
for corporate, professional, and big brands.
This type of paper ensures
great brightness, best strength, and excellent quality. It is available in two
types of paper thickness 1) 85 GSM and 2) 100 GSM. Although royal executive
bond paper is wood free and a premium type letterhead paper.
Want to make your letterhead
with slightly yellowish shaded paper? Then the sunshine paper is the best
choice for you. it is the most cost-effective and endurable paper for
letterhead printing. It is also eco-friendly and recyclable. Highly preferable
for small shop owners and retailers.
This type of paper has a
silky-smooth surface structure and it gives a delightful experience to
customers and makes a long-lasting effect. Texture paper has a wide variety by
its quality and thickness. Check all those to decide which type is best for
you.
Color is an element to make something look beautiful and attractive. Colors have dealt with different psychology to the human mind. It can impact a permanent impression on the viewers. While making a letterhead for your business purpose, you have to point out some issues which might need to create your letterhead outstanding. Your brand color should be reflected on your letterhead.
You can use solid colors to
highlight your company name and other details and gradients in the header or the
corners. If there is a border on your letterhead, put some colors on it. Add color to the
footer of your letterhead. You can also play with your background to make it
colorful but be aware that your text would be easily readable against your
selected hue. If you have a brand color palette, then try to reflect that on
your letterhead.
Special effects are going to
give your letterhead on an extra impression. A simple way to add effects to
your design is to print solid color on the reverse of your letterhead and
overprint a spot UV-design that will reflect light differently to the
non-UV-printed areas. This is a cost-effective but visually impressive effect.
You can also use foil blocking, die-cutting, and a specialist printer for
letterpress effects.
You can simply add some
geometric shapes like rectangle, square, or triangle to your letterhead for
impression. It is the easiest way
of creating a catching design
that speaks about your taste, sophistication, and style. Moreover, geometrical
shapes can set an emotional tone that reflects your company’s personality.
Think about designing an asymmetrical header.
Simplicity is key to make an
effective letterhead. So, keep the letterhead as simple as possible and its
design should be functional. By using too many colors or imagery is a way of
turning your template into a mess that will distract the recipient’s attention
from the document itself. Keep in mind that your letterhead is a delivery
mechanism for your company. So, it should be built properly so that it feels
great in the hand of your target audience.
Letterheads are usually coming
in various sizes. For example, in North America, the
typical measurement is 8.5×11 inches (215×280mm). whereas in the majority of
countries outside this region, business letterhead design is printed in A4 size
of 8.27×11.69 inches. (210mm×297mm). Also, other measurements often used are
5.5×8.5 inches, 8.5×14 inches, and 11×17 inches.
The font is a way to make texts
eye-catching. Remember, your letterhead says everything about your company with
just a few
graphics and texts. So, try some attractive
fonts which will make you more visible to your clients. A lot of people use
Futura, Helvetica, Century gothic, and other mainstream fonts for letterhead.
Whatever using just one same font is often enough for consistent
purposes.
It all depends upon the design
category and quality because there is a huge variety
of designing a letterhead or stationery. By the way, the figure is all-around
50 to 100 euros to design a beautiful and attractive letterhead for your
business.
Letterhead is an essential branding element, just like your business logo, business card, or website. It holds your brand image and spreads it out to your customers and clients. Moreover, there is no doubt about beautiful design which gives a first good impression to your documents. Here comes the question of the necessity to design a letterhead. besides, a corporate letterhead protects your documents from being forged.
