The digital world is full of digital components, gadgets, and life-shattering possibilities. Without a doubt, we can say all digital products come with human help. inter alia, motion graphic design is not a recent edition in the world of digital graphics although.
Since we realize the necessity of upgrading the way of our visualization, we simultaneously invented computer graphics, the camera, the digital camera, television and so on. They all are used to convey messages livelier than the previous version of the technology.
In addition to that, social media are way one step ahead of all of them. it literally brings the world in the palm of our hand and there is actually nothing that we can’t do through it. We can easily share everything on social media with the help of digital content like images, videos, animations and GIFs.
Since the invention of the camera is a revolutionary part of history, not so long after the event, people began to understand the need to do something more vivid. Then it came cinematography in the scene and soon when we found animation and motion in a stolen photograph.
Motion graphics is the term that stands for the formation of animated graphic design. images are used as the main element of visual communication and they are extensive in usage since three-dimensional images entered into the scene. At that time, the two-dimensional image started to lose attention. We’re now able to take 360-degree images as easily as we take normal image capture.
But motion graphics make itself totally stand out from 2D and 3D images. It is such kind of digital footage that helps to visualize things with motion, subjects and texts. In a nutshell, motion graphics is the simplest way of communicating or visualizing complex issues in an animated way.
Unlike images, a textual content that only shows and what the infographic only says, motion graphic both shows and tells the viewer about specific issues.
At present, we see motion graphics, use them to express emotions and thoughts with social media GIF’s which is a kind of motion graphic. For its exceptional way of communication, motion graphics are also used for illustrating brand look, advertising, marketing and other sides of multimedia.
Storytelling has a special place in long human history. We not only used to write great stories in the collection but also brought them to the next generation year after year. For a long time, stories were just written and used to tell them in a humorous way.
But that’s the thing of the past since we have got the greatest multimedia technology, we use it to interact more to visually integrate than reading a book or writing materials. So, what’s the part of animation?
Well, animations are one way to put some story of a specific matter with a series of drawings but they are presented in a sequential way of illusion with motion, blend, sound and other animatography technology.
The process starts with some still images that are drawn manually or with computer software as there is some great software that can illustrate everything in our imagination. Then those still images got some explosion of sequencing movements, proper management with adding sounds and compelling textures and effects.
Materially, making animation is nothing but giving life to still computer graphics. Those graphics are only some 2D images before being animated and just show us not tell. Making them animated means they got the power of moving and visualizing those still objects running.
The word motion graphics and animation used interchangeably in common usage. Because most of the common people aren’t so interested to find differences between motion graphics and animation.
But when it comes to getting involved with motion graphics for commercial or professional purposes, you should have the knowledge of what sets animation and motion graphics apart in terms and processes. Here are some facts about the same,
Motion graphics are short in length, they usually come with a minimal 10 seconds to higher 60 seconds. On the contrary, the animation is created in a way that they are healthy in length. As animations generally come with great stories, they have long sceneries to fulfil the story. Therefore, animations often come like 30 minutes to 60 minutes longer.
Both motion graphics and animation are the same in elemental configuration but animations are including a little more element than motion graphic. It is because motion graphics are usually created by combining shapes, texts and motion. Although there is no limitation of using many elements in order to keep the total demonstration feasible, creators always try to use fewer elements to keep that quick and easy capturable.
On the same side, animations are full of variable elements and characters. As animations are a glimpse of the story, therefore, it is easy to get a story that has so many characters and environmental surroundings. The creator of animations is responsible to draw all of the characters that are included in the story and also the overall nature is the same.
Motion graphics and animations are separate based on their purpose of being created. In the next part of the article, we will have a wide discussion about the various purposes of making animation and motion graphics. But at a glance, motion graphics use where you have to keep things simple, clear and easy to determine with an animated figure. And animations are kind of cinematography conducted with graphical figures to tell people about a story.
You can find motion graphics used widely in every online and offline marketing sector as they are versatile and come as perfect to fit all the needs of modern advert designers.
Actually, the usage of motion graphics and animations can’t finish by saying. They are now rapidly spreading and are used for both online and offline purposes to make complex issues simple and easily accessible to the people.
Motion graphics and animations have the power to tell a specific story relating to video content. That means, when someone is set to any of them, he clearly visualizes what it wants to tell. Because of the ability, motion graphics and animations are getting more important than traditional 2D images. Here is a little try to make you understand what motion graphics and animation are used for.
Visual communication approach as main behind creating motion graphics or animations no matter what the purpose is. Images, videos, and even vector line arts are similar in the aspect as they create to communicate with the audience visually.
The modern world is running with visual elements. By using them, we are making things easier to show and present seamlessly. Visual communication is what we can’t ignore in our day to day life. Social media, for instance, we spend an average of 1-2 hours a day using social media. how things would be if there is no image or GIFs? that would be so boring without any hesitation.
Visual communications can be done in so many ways,
Vector and illustration
These are making it possible to illustrate what we want to demonstrate in a visual component. This is why visual communication is at the top of the priority list of any presentation for those who want to create and for whom it is being created.
Motion and graphics aren’t a recent compilation in the history of multimedia. If you dig into deep, you can see the first digital photo was taken all the way back in 1957 where the first animation was made in 1908.
Here you may get surprised, how it was possible at that time to create animation? Well as you aren’t involved with the animation industry, you might not get the history and revolution of it. but it is true that the creation of animation started long before cinematography has come into the scene.Whatever, we always intend to play it by ear, showing things in a unique way that no one uses or composes before. As images are sometimes restricted in the figure and we can’t end a topic in a single image. Moreover, using multiple images is not always possible unless it’s not a presentation on the big screen.
Whatever, we always intend to play it by ear, showing things in a unique way that no one uses or composes before. As images are sometimes restricted in the figure and we can’t end a topic in a single image. Moreover, using multiple images is not always possible unless it’s not a presentation on the big screen.
No biggie, motion graphics and animation are way completely different from 2D images. As you have chances to show particular things with both motion and graphics, you can present 10 pages of words within a 1-minute animation.
Think about infographic as an example, infographic makes the job easier for us to compile plenty of data in a fresh and comfortable way. but what if you design an infographic with motion graphics or animation? It will be the most catching infographic in the presentation you used that to present without a second thought.
The art of storytelling has been changed due to the extensive use of motion graphics and animation. Through them, storytelling is not just a matter of hearing stories in audio format or reading from books. Rather we are able to recognize how the story is going on overtime through animation.
As previously said, animation helps to present things in a simple way that everyone can easily get. At present, we can see the internet is filled with video content. Videos are getting priority in every online activity from making your Instagram or Facebook day to product review for online marketing.
Animation has unveiled a new trend in the world of videography. Animations are interesting, quick and effective to put the right message on the visitor’s mind.
For instance, suppose you have an industry of organic food manufacturing. Recently you have got an idea of making a video of your factory inside to ensure customers that they are getting exactly what you promise to provide the- organic food.
But instead of making a video of the process, you are thinking of keeping it animatedly. That’s the right thing you can make come true. The animation will not only present the idea innovatively but also it will create a long-lasting impact on your audience’s mind.
Short animations lucrative, very short in length but so powerful at the imagery and contents it includes. Short animations are also called micro animation. Short animation lasts ranging from 10 seconds to 40 minutes depending on the concept.
Because of its powerful approach, short animations are on the top of the online marketer’s demand. Therefore, there are particularly built up short animation industries and they are so creative and progressive in what they do.
However, the perfect application of short animation that we can see rapidly in 2D/3D logo animation. The logo has been used as a visual brand ambassador for decades and at present, we can’t imagine a brand without a logo.
In the competitive field of marketing, it is now important to have a distinct logo which can make a company stand out from the crowd. Therefore, making a logo with motion is certainly a good idea to implant your brand name into the visitor’s mind.
Video industry is now overflowing with what we have discussed previously. Videos are a one-step solution to emphasize matters on visual communication either you want to share it broadly or briefly. And the fact behind the sudden popularity of video content in content marketing is, video drives 150% more organic traffic than SERP’s.
As a consequence, we have now platforms where we could share only video contents and it can be whatever we would like to share. Making a video is often taken as people’s profession and a way of compensation as there are so many sectors to start with as a full-time video maker in YouTube and to create a huge fan base as well.
So, the idea of creating an online video may seem an easy task to you but there are so many things to be managed in the video and intro is one of them. into is the beginning of the video, it can be the identification of the channel or a glimpse of the full video.
Whatever it is, you should take care of the video intro in each video content you are going to share online.
Motion graphics and animations are highly demandable in the advertising and marketing sector. When you think of creating ads for your brand or product, you need to find the best way to make your ads easily captivating and memorable.
Although there are both online and offline marketing and advertising strategies that are experimented with by experts and you can go through any of them. But online is preferring the most effective way at present to spread product and brand identity widely because more than 3 billion people remain active online every day.
So, you have high chances to show professionalism to attract people’s attention to your brand by online marketing and advertising. When marketing and advertising online, you have to use contents like images, videos, animation to make the ads more powerful on their way.
In this regard, making animated ads and marketing content with motion graphics is way too effective and strategic than other content marketing strategies.
If you are familiar with content marketing, you may have the idea of how things are going on in this sector. Online marketing is getting harder than previous because more and more people are leaning on online activities such as e-commerce business, blogging, online service providing and so on.
Therefore, it is clear that the sector is no longer as easy to succeed as once it was. Marketers are intended to find unique ways and solutions to present their brand face uniquely to create a place in this crowd.
Fortunately, motion graphics are a way of hope to them. The reason is already discussed and now we are going to see why marketers should prioritize motion graphics more in their content marketing strategy than other elements.
Attention spanning is so short and people are too busy these days with their regular job. So, they don't have enough time to focus on the ads around them. This makes marketers experiment with more effective ways that can easily attract visitors.
Using motion graphics and animation to make marketing content can be productive in this regard. Though still, life photography is at the root of online e-commerce business, people are more likely to watch videos and animations online.
Soon, we are going to see all types of online marketing will be done with video and animation. Because of its power of visual storytelling, motion graphics and animation are way more effective and create a strong first impression and also a memorable one as well.
The way offline marketing takes part in businesses with offline banners, posters, leaflets, flyers etc. do people use to look at them? marketers used to print out thousands of leaflets and disclose them to the local people just to be familiar with them.
But the hard truth is most of them ignored by the people. there are reasons behind them, it can be lack of time or interest and so on. Online marketing brings the solution and gives us an alternative way that could be more effective than offline profitless marketing.
Think about online banners, posters, they are way more colourful, targeted and full of visual contents. and if you go through video content like 2D/3D motion graphics and animation, you are surely making a door of possible success on your marketing strategy.
Video contents are easy to understand and more than that, they come as entertaining. So, if you create your marketing content in that way, it will surely turn back you a lot of traffic or what action you want to get back from them.
Creating motion graphics and animation may come a little bit expensive to you, but it will keep you away from worrying about how it's gonna perform on the way. Do you know what things that marketers and designers emphasize more when creating such marketing content?
It is simply that we are talking about. Simple contents always win the competition as it easily gets into the viewer’s mind and tells them the reason why they are there.
Unlike that marketing stuff, video, animation and motion graphics are completely different. No matter how short they are in length, animation and motion clarify the full objective within that short period of time.
Although, there are no limitations of time, therefore you could make up video animated content in the way you want.
Finally, animated video and motion graphics are versatile, that means, it can hook up any people and there is no age restriction in this regard. People from every age find great pleasure to watch quality videos in their favourite niches.
Especially, animated videos are more favourable for children. If you have a brand that deals with baby accessories, you can surely go with motion graphics and animation to make your marketing assets more powerful.
In spite of everything, no matter what business you run with, if you feel the importance of making your brand distinct from this challenging marketing age, then it will be better to take a step to something different. And motion graphics, the animation will add a different look to your content marketing if you properly build and share it up.
Since motion graphic and animation design are the largest part of the current digital art industry, both the general public and the needy are interested in learning about different aspects of this issue.
Therefore, we organize here a few answers to frequently asked questions about motion graphics and animation design. take a look at them to find any of your required objects.
Graphic design and animation, these two may be the most useful online term at present. Though motion graphics and animation design aren’t still so clear among the common people while graphic design is supposed to be the most common multimedia skill that everyone used to learn and acquire these days.
If you have a clear sense of what is a graphic design and what is motion graphics, then you would have the idea about the sides that make them different in features.
The main difference between graphic design and motion graphics is, graphic design works with static visual arts like creating and improving images. Besides this, all types of print accessories also include graphic design like offline banners, posters, leaflets, flyers, business cards etc. so graphic design deals with still objects.
On the other hand, motion graphics and animations mean there involves movement of the objects. No matter what objects it shows, it must be something with a motion that creates a sense of movement.
Animated and motion graphics are becoming more popular in both online and offline business sectors. Offline marketers use professional animation creators to showcase their brand and marketing purposes on their digital billboards and banners.
And it is needless to say about the importance of motion graphics and animation online. Rather motion graphics and animations are using more for online purposes than offline.
Here is a glimpse of motion graphics used for different senses.
Logo animation for an animated logo
Animated explainer that brings the best online marketing value for both consumers and manufacturers. Animated explainer used when marketers need to provide a brief to the audience about any specific issues. Then they use animated explainer which explains perfectly describes things that marketers want to say
Micro animation to get a strong quick impression from new consumers
3D animation is also a part of the motion graphics and animation industry. With 3D animation, it is now easy to display anything on TV or mobile phone screen to make the actual shape sense of that product
Social media ads
There are many different types of animation that you would find when you are actually going into the deep of the animation industry. But in the true sense, animations are differentiated into five main categories that are,
There are so many software’s that you can try to design motion graphics on your own. If you have skills in graphic design, then you should give it a try at least to gather a few experiences.
Although, graphic design and motion graphics are the opposite side of the coin.
Hope you would have a little fun trying motion graphics with this software.
Adobe After Effects
Adobe Premiere Pro
If you have this software as stated above, then you can create motion graphics using that software. However, you should have potential skills to step up in the part of motion graphics design.
If you have experience of graphic design with Photoshop or Adobe Illustrator, then it will not be so difficult for you to play with funny motion in Adobe After Effects options. Although, you could easily gather some idea of playing motion graphics software with the help of YouTube or any other paid source of motion graphics tutorial.
But if you are in need of professional purposes like branding or marketing, then you should hire a professional motion graphic designer. Online you could find so many animation and motion graphic designers as both freelance and service provider mediums.
Before going through any of them, you should have a clear conversation about what you need, about the cost and other issues.
If you look in the traditional way, motion graphics may seem quiet but expensive to you. When graphic design services are so cheap to find, there are some reasons for motion graphics being so expensive.
The first reason is Motion graphics are obviously a more time-consuming process than any other graphic design process. You can compare motion graphics to some popular graphic design services online like clipping path, retouching or whatever you want.
Secondly, to make things with motion and graphics, you have to build up the concept at first. Then they have to work on the shapes and size for the design to make an actual sense through the design.
In this period, animation designers have to use several software to properly shape out the design. So, they have to adapt with different software to fulfil a specific motion design or animation.