Wordmark logo is a type of logo which is designed based on
the words. It’s a common type of logo which is used largely for company
representation. We know that there are various types of the logo to use as a
business purpose but it depends on the purpose and the company name that what
type of logo will suit your company and purpose best.
As we know there are different types of logo designs like
Abstract logo, letter mark logo, typographic logo, mascots logo, and so on.
Well, then which is the wordmark logo, and in which class does it belong?
The answer is it belongs to the typography logotype. This
type of wordmark logo is designed through the word which consists of the basics
of typography. Therefore, it can be said that it belongs to that logotype
family.
Wordmark logo is a vital part of graphic design
and we can find the touch of the wordmark logo in various renowned companies
like Google, eBay, Amazon, Coca-Cola, Forbes, etc.
Most of the time people get confused with wordmark and letter mark logo, therefore, we want to make the clarity of your concept first.
Well, both of those two types of logos belong to the logotype
of the typography logo. There is a close similarity with the wordmark and
letter mark logo as both of them are designed with fonts. Though they are
similar there is a noticeable difference between them.
Word mark logo is designed with the full form of the name of a company on the other hand letter mark logo is designed with the short form of the name of the company. Let’s make it clearer,
You have seen the logo of google, canon, Coca-Cola, Alibaba,
etc. those logos are the wordmark logo as they represent the full name of the
company. Therefore, we can call them the logotype of the wordmark logo.
The letter mark logo will represent only the short
abbreviation of the full name of your company. Just like you may have seen the
logos of CNN,
HBO,
BBC,
IBM,
etc. they are the perfect example of the letter mark logo.
We hope you have become clear about the confusion of the
wordmark and letter mark logo with the proper specification.
As you know about the difference between wordmark and letter
mark logo, it has become clear to you about their formation.
Now, you can say when to use them as a logo? Well, you have
to take either wordmark or letter mark logo depending on the situation. Suppose
you have selected a name for your company which consists of lots of words. In
this case, you have to use a Letter mark logo so that you can beautifully
represent your business logo with proper looking.
On the other hand, if you think the name of your company
consists of some limited letters or it is a meaningful word then you can go for
a wordmark logo design for your business logo. This will help you to have the
full name of your company.
So, we can say that it depends on the length of your
business name. If the name is small enough you can go for the wordmark logo on
the other hand you should go for the letter mark logo process.
The component of the logo is the most vital part while you
are going to design
a logo. If you want to have the best and most good-looking wordmark
logo for your purposes you need to know about the component of the wordmark
logo first.
This will help you to make your logo
best in looking otherwise you may fail to have the good one for
your purpose.
You have to bear in mind about the below elements while you
are going to design a professional and creative looking wordmark logo for your
business.
●
Typeface
●
Fonts
●
Color of fonts
●
Upper- and lower-case
positioning
●
Spacing into the
letters
To have a great wordmark logo for your business you need to
make sure about the above elements in a proper ratio so that your logo becomes
a professional one.
To make the best use of those above components or elements
you have to know about them properly so that you can make the best application
of them. If you think you want to use them in the best way then you should bear
in mind that you have to make the best combination of those components in your
logo.
Make sure what type of font family you want to use and then
use the right font with its right size,
weight, and style. This will help you to grab the best. Then you have to make
the best combination of the color for the logo. Depending on your preferred
color and business purpose select the font family and adjust the upper and
lower class which suits them the best.
It depends on the purpose of that company. There are various
types of fonts and we know that all of the fonts come from basic two types and
those are,
●
Serif
●
Sans Serif
So, you have to choose the types of fonts first. Then you
can go for further steps as required.
If you think you want to express the traditional face of
your business you can go for the Serif font family. This will also give the
feel of an expensive look in your business logo.
●
Traditional company
●
Organization
●
Newspaper
●
Magazine
The above types of companies and institutions use Serif
fonts in their business logo.
We see most of the old and traditional business companies
have used the Serif family font to have the nostalgia feelings in their
business logo.
If you think your company is related to the modern terms and
technology and your company makes the invention of something, you should use
the Sans Serif fonts. This will help you to represent your company name with a
valuable look in the logo.
●
Technology-based
company
●
Modern them holding
company
●
Innovative company
Along with them, you can use the Sans Serif font family if
you think you want to have the modernizing effect on your business logo.
After making the fix of fonts you need to think about the
color of your wordmark logo. This will help you to make your logo a unique and
appealing one. Adding color in your wordmark logo will give you a vibrant look
along with a special impact
on your logo.
You can use your signature brand color in your logo so that you can reflex your impression in the logo too. Just have a look in the below logos which are beautifully colored and get their beautiful appearance.
You can also make your wordmark logo a unique one if you
think you want to have a completely different test in your logo.
After making your wordmark logo you can use the solid background in that wordmark one. This will help you to get a new dimension in your logo. To have more variation you can change the background depending on the position of your fonts. Just check out the below logo example to have clear ideas.
We have come to an end of the topic of the wordmark logo and
we hope you have gotten all the required info that you need to make the best decision before taking your logo design. If you think you want the best
typography logo you have to select one of them depending on the quality and the
length of your business name.
Therefore, it is to suggest that you should hire the best and most creative graphic design company to have the best and most relevant remarkable logo for your business and brand promotion.
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